Marketing Manager, Skin Care
3 weeks ago
At Beiersdorf, we want to help people feel good about their skin - and our commitment goes far beyond caring for skin. For 140 years, we have developed innovative skin and body care products for well-known brands such as NIVEA, Eucerin, La Prairie, Hansaplast, and Labello. We act according to our purpose, WE CARE BEYOND SKIN, and take responsibility for our consumers, our employees, the environment and society.
Behind every brand, every product and every accomplishment are our more than 20,000 employees. It is for them that we live a culture of inclusion, respect and trust that is strongly aligned with our values CARE, COURAGE, SIMPLICITY and TRUST. We embrace diversity by valuing the uniqueness of each individual and being committed to equal opportunities for all.
**MAIN ACCOUNTABILITIES**:
Responsible for the long-term growth of Beiersdorf MENA through the continuous development of the brand portfolio & equity in line with the overall company strategy, KPI’s and roadmap. Lead a team of senior brand managers & brand managers to drive competitive and profitable growth for the relevant portfolio of brands / categories. Partner and lead CU - Affiliate marketing teams across MENA region and drive category thinking and deployment. Develop and coach Marketing team, and lead cross functional teams, both local and international to deliver on business objectives.
**Leadership**
- Communicate and collaborate with key stakeholders to ensure their full understanding of in-market performance & of the defined marketing strategies and ensure the excellence of implementation in the market.
- As the head of the respective sub-brand(s), take an active and leading role within the cross-functional team, ensuring effective operational running of the respective sub-brand(s) & maximizing its growth.
**Strategy & Product Development**
- In line with overall company objectives, develop and refine the respective category/sub brand strategy within a 1-3 years horizon.
- Develop annual Marketing & Communication Plan (incl. cascading down into annual S&CM/sales plan) and gain approval with the Executive Team.
- Identify market challenges, opportunities, right segment focus and product portfolio.
- Define portfolio architecture, assortment strategy and partner with the Global marketing team / Regional team to develop a strong pipeline.
**Communication Development & Digital**
- Develop & execute integrated, industry leading 360 communication campaigns in line with key campaign objectives, delivering consistent & cut-through brand message across all channels.
- Lead the development of exceptional communication assets for key innovations.
- Push boundaries for Claims Development. Take an active part of the digital transformation within the organization and be responsible for the development & execution of all digital brand campaigns.
**Financial Management**
- Ensure delivery against all key financial & Marketing KPIs.
- Tight margin management, with the view of constantly finding ways to improve margin.
- Develop price strategy to ensure competitiveness in market is achieved, still driving premium / superiority positioning, and managing margins and bottom line. Input into allocation of budget across brands and campaigns to maximize overall budget.
**Sales & Operation Planning**
- Develop accurate forecasts together with the Sales and Demand teams; responsible for annual forecast of the respective sub-brand(s). Lead discussions around brand forecasts in monthly Exec S&OP meetings. Ensure forecast shape matches strategy and key events are accounted for e.g. PI.
- Support Brand Team with NPD forecasting accuracy, by monitoring key inputs across departments and checking assumptions are accurate.
- Approve Sales briefing and ensure all priorities are understood cross functionally and planned in accordingly.
**Budgeting, resource management & analytics**
- Ensure 100% accurate delivery against marketing budget targets (total MB as well as key MB KPI’s).
- Ensure necessary resources are planned and in place for smooth execution of projects.
- Define success metrics, analyze campaign results and make adjustments on marketing communications components to enhance performance and optimize communication development funds.
**YOUR PROFILE**:
- Education & qualification**:University degree (Honors); Master’s degree an added advantage.
- Languages**:Proficient English & Arabic speaker. French language is a plus.
**Skills**
- Proven exceptional strategic marketing skills - with success in driving market share and in market development.
- Experienced in managing key business processes e.g. demand planning, shopper & customer/sales interface/influence, product development.
- Proven ability to lead and develop teams.
- Very good project management skills.
- Excellent stakeholder management skills to manage diverse & challenging relationships both locally and internationally.
- Excellent communication & concept/product insight and developmen
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