E-commerce Coordinator
6 months ago
**MAIN RESPONSIBILITIES**
Develops a structured commercial offering locally with countries with a strong emphasis to:
- Identify the value and potential of the Trade & eCommerce in the GEM region.
- Establish a local trade structure and presence - in line with the trade potential.
- Optimize route to market in line with local Category structure.
- Strengthen and grow our brands in the Pharmacy Channel, Wholesalers, Hospital Retail Pharmacies & eCommerce at National and regional level.
- Devise and implement campaigns with trade (in store & online) to increase brand and corporate SOV, improving visibility and monitoring progress.
- Ensure adequate Trade support and customize our offering.
- Develop trade marketing strategy and execute strategies for key chain accounts in a timely manner to achieve of short and long term business objectives, increasing profitability and market share.
- Have a detailed understanding of the Pharmacy channel landscape in key markets
- Understand shoppers’ behaviour at Point of Sales (POS) in key markets
- Develop e-commerce channel plans to drive development and business goals (e.g., customer acquisition strategy, customer retention, retargeting)
- Develop the strategic framework outlining short term and long-term goals
- Direct the development of a differentiated sustainable and actionable e-commerce strategy
- Play an active role with regional Brand Marketing Teams, understand accurately the brands’ priorities, bringing documented field insights and pro-actively proposing initiatives to translate the brands’ strategy at Trade & eCommerce level.
**Salary**: From AED3,000.00 per month
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