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Digital Marketing Analyst
2 weeks ago
Permanent- Posted 3 months ago
-**:
**BRIEF JD**
- Researches and prepares customer insights reports on joumey target customer (i.e. trends, opportunities), including identifying the night target customer, deciding on best channels to reach target customer, and defining tone of voice for key messages
- Serves as integrator between UX design and Marketing Function to ensure a consistent digital environment across customer touchpoints to reinforce brand equity
- Co-develops product/joumey Digital KPIs, including fit within strategic product KPIs
- Creates and launches key marketing campaigns
- Supports in testing value proposition through focus groups, A/B testing, etc
**Requirements**:
- Experience with data analysis and reporting
- Optimization
- Strong knowledge of SQL, statistics and proficiency in Excel
- Proficiency in data visualization tools, e g. Tableau, knowledge of database structures and data mining techniques preferred
- Knowledge of key digital marketing KPIs (CPC/CACs etc.)
**Job Features**:
- Job Category- Information Technology- Career Level- Mid- Salary- 4000 USD- Experience- 2+
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