Global Head of Marketing

7 months ago

Dubai, United Arab Emirates Clearstate Pte. Ltd Full time

**Introduction**:
The Economist is a leading source of analysis on international business and world affairs. We deliver our information through a range of formats, from newspapers and magazines to conferences and electronic services. What ties us together is the objectivity of our opinion, the originality of our insight and our advocacy of economic and political freedom around the world.

Located throughout the world, our Thought Leadership team works with clients to create and distribute credible and substantial content for executive audiences across the globe. We bring a deep understanding of our global audience and seek to uncover actionable insights into big issues through both quantitative and qualitative research, drawing on our opinion leaders panel of 100,000 global executives.

Our team brings together editorial and research expertise with state-of-the-art technology and design to bring our stories to life in long
- and short-form text, video and interactive design across digital and traditional channels. Our brand, The Economist Intelligence Unit, brings with it an unparalleled reputation for intellectual honesty, authenticity and rigorous methodology.

Currently, we are seeking a Global Head of Marketing to lead the marketing activities of the global thought leadership division for The Economist Group. This includes growth of our website EIU Perspectives, promotion of our editors’ and division’s profile and content marketing for between 70 and 100 projects globally, management of a team of 3.

**Accountabilities**:
**In the role you would be expected to**:

- To define the marketing strategy for the thought leadership division together with the Global Editorial Director
- To actively grow the readership of EIU Perspectives by promoting its content and collaborating with the editorial team to develop and manage an editorial calendar
- To advise and facilitate the promotion of the editorial team’s profiles through social amplification
- To work closely with the sales teams to tailor our marketing portfolio to clients’ and programs’ needs as well to ensure our marketing capabilities are represented successfully at client meetings
- To be on top of latest marketing developments and trends to ensure that we are perceived to be following best practices in all our campaigns
- To be an active and vocal member of the Global Editorial Director’s top table and work with the latter in defining the overall division’s strategy
- Management of a team of three people globally, 1 based in London, 1 in NY and 1 in Hong Kong
- Ensuring that content distribution campaigns meet the requirements and expectations of our clients
- Collaborating with the digital team to ensure clients receive timely and accurate metrics on campaigns
- Growing readership of EIU Perspectives by a metric to be agreed upon
- Increasing visibility and helping building our editors’ profiles as thought leaders
- Collaborating with the editorial team to develop and deploy an editorial calendar for EIU Perspectives
- Managing and growing EIU social channels
- Working with outside partners to explore emerging channels and technologies

**Performance Measures**
- Growth of the EIU Perspectives website
- Quality of marketing output across all platforms as judged by user response and internal assessment
- Building personal profile internally and with key clients

**Experience, skills and professional attributes**:
**To succeed in the role you must have**:

- 7 years plus marketing experience
- Interest in latest marketing trends and developments
- Good motivation and communication skills (written and verbal)
- Numerate and accurate with strong foundation in data analysis
- Active user of social channels
- Languages desirable
- Excellent online, database and computer skills
- Demonstrable knowledge of Social Media Channels
- Knowledge of lead management, CRM and data-led marketing (preferably on Salesforce and Eloqua)
- Strong knowledge of direct marketing
- Confident and professional manner when dealing with senior clients and internal stakeholders

**To succeed in this role you will be able to demonstrate**:

- Top class skills in communication and organisation
- Meeting deadlines: excellent time management skills
- Team working skills: Providing clear guidance and briefings to team members
- Good commercial acumen
- Inspiring and motivational team leader
- Experience of multi-channel content-led marketing campaigns
- Confident and professional manner when dealing with senior clients and internal stakeholders
- Top class skills in communication and organisation
- Meeting deadlines: excellent time management skills
- Team working skills: Providing clear guidance and briefings to team members
- Good commercial acumen
- Inspiring and motivational team leader
- Understanding of Though leadership
- Personal pride in producing output of high quality
- Self motivated and deadline driven
- Possess a professional and Proactive attitude and ca

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