Digital Marketing Manager

4 days ago

Dubai, United Arab Emirates Informa Markets Full time

Company Description
**Informa** is one of the world’s leading knowledge providers. We create and deliver highly specialized information through publishing, events, education, market intelligence and expertise, providing valuable knowledge to individuals, businesses and organizations worldwide.

**Informa Markets** Division organizes transaction-oriented exhibitions and trade shows, which provide buyers and sellers across different industries and communities with a powerful platform to meet face to face, build relationships and conduct business. Informa has a portfolio of more than 200 Exhibitions, serving a number of core verticals including Waste, Infrastructure & Construction, Aviation and Health & Nutrition.

The **Tech Portfolio** of Informa Markets brings together buyers and sellers, educates the market and keeps practitioners informed across a variety of verticals within the tech industry. With an early transition to online products, digital marketing has been a core part of the marketing team from the beginning.

Job Description
- Ownership and accountability for digital marketing strategy, including planning, implementation, management, and optimisation for both inbound and outbound marketing campaigns
- Work with the marketing team to plan marketing campaigns to meet strategic objectives - visitor attendance, exhibitor acquisition,
- Monitor operational implementation plans and ensure adherence to deadlines (including Drop Schedules, Gantt charts, Time & Action Plans, Content Calendars, Budget Trackers)
- Assist marketing managers with the development of marketing budgets in line with plans and ensure digital elements of budget trackers are up to date
- Delivers on strategic KPIs by driving online traffic, leads and conversions with the ability to present these ongoing results in regular updates
- Understands our visitor and exhibitors’ digital behaviour, through continual testing and reporting on channel and campaign performance, in order to optimise plans. This will include using Adobe Analytics, Google Analytics and other third-party platforms to spot issues and opportunities
- Benchmarks and sets new KPI targets to measure and elevate the performance of your digital marketing campaigns
- Work with our supporting agencies to develop the strategy and setup of all paid campaigns
- Measure and optimize our paid marketing using vendor-specific dashboards, Google Analytics, and marketing analytics reports
- Identifies evolving SEO practices and collaborates with internal stakeholders and external agencies to develop new cutting-edge digital campaigns
- Develops new and creative organic search growth strategies for each stage of a customer lifecycle, in accordance to the unique digital trends and platforms of various international markets
- Collaborate with content marketing and blog contributors to create high-quality content around important, relevant terms
- Manage and improve organic search engine performance and goal-setting based on clickthrough rates, traffic, and conversions
- Design and implementation of testing and optimisation strategies (including A/B testing, landing pages and CTA’s)
- Monitor campaign performances by producing relevant and timely reports
- Recommend changes to campaign execution based on data insights
- Identify trends and insights, and optimize spend and performance based on the insights
- Share relevant insights with wider marketing team and senior management to drive revenues or pursue new opportunities
- Travel to events as needed
- Special projects as needed

Qualifications
**Minimum Education Level**:

- Educated to degree level or equivalent

**Background Knowledge, Skills & Experience**:

- Thorough understanding of the digital eco-system with experience of digital (PPC, SEO, SEM, online advertising, social media,)
- An analytical mind and interest in using data to optimize/scale content marketing strategies and tactics
- Deadline and target driven
- Experience of working in a pressurised environment
- Excellent verbal and written communication skills
- Proficient in the use of MS Office including intermediate/advanced PowerPoint, Word and Excel
- Experience of marketing analytics and reporting platforms (Google Analytics/Adobe or others)
- Excellent organizational skills to work independently and manage projects with many moving parts
- Technology savvy. Able to quickly adopt and work with new technology solutions
- Building relationships with partners and stakeholders

**Desirable**
- Experience of using marketing automation technology (preferably Eloqua)
- Experience of working with CMS platforms (but coding knowledge not required)
- Formal business/marketing higher education qualification
- Experience using Eloqua and/or Adobe Experience Manager
- Events marketing experience

Additional Information

The opportunity to be part of an important initiative at Informa Markets EMEA, working with a high-calibre cross functional team of experienced professional

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