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**Company Introduction**
Emirates NBD is a market leader across the MENAT (Middle East, North Africa and Türkiye) region with a presence in 13 countries, serving over 20 million customers. The Emirates NBD Group has a total of 853 branches and 4,213 ATMs / SDMs. Emirates NBD is the leading financial services brand in the UAE with a Brand value of USD 3.89 billion.
At the bank, we serve our customers and help them realise their financial objectives through a range of banking products and services including retail banking, corporate & institutional banking, Islamic banking, investment banking, private banking, asset management, global markets and treasury, and brokerage operations.
We are a key participant in the global digital banking industry, with 97% of all financial transactions and requests conducted outside of our branches. We also operate **Liv, **the lifestyle digital bank by Emirates NBD. With close to half a million users, it continues to be the fastest-growing digital bank in the region.
**Job Purpose**:
- As Product Lead - Cards Loyalty & Rewards **at Emirates NBD, your role is to**
- Play a pivotal role in this transformation, ensuring seamless migration, managing, and innovating our loyalty programs for the cards business.
- Lead the migration of our loyalty platform, ensuring a smooth transition with mínimal disruption to customers and stakeholders.
- Enhance customer loyalty and engagement through innovative strategies and targeted loyalty campaigns.
- Manage and optimize the loyalty program post-migration, ensuring it aligns with our strategic goals and delivers exceptional value to customers. Forge strategic partnerships with co-brand partners, merchants and other stakeholders to enrich our loyalty offerings
**Responsibilities**
- Coordinate with IT, project teams, and external vendors to drive the loyalty platform migration.
- Develop and implement loyalty campaigns, monitoring their performance and making data-driven adjustments.
- Regularly engage with stakeholders across the bank and external co-brand partners, merchants etc., to align loyalty initiatives with broader business objectives.
- Analyse customer data and market trends to continually refine and enhance the loyalty program. Identify and pursue partnership opportunities that can add value to our loyalty offerings.
**To be successful in this role, you will need the following skills and experience **
- Bachelor’s degree in business, marketing, finance, or a related field; master’s degree preferred.
- Proven experience of 3 to 5 years in loyalty program management, preferably within the financial services or credit card sector.
- Strong project management skills with experience of 2 to 4 years in leading significant migration or integration projects. Deep understanding of loyalty and engagement strategies, customer segmentation, and data analytics.
**What we offer you**
- Competitive salary package
- Strong emphasis on work-life balance and wellbeing across the bank
- World-class Learning & Development platform and career development
- Generous annual leave entitlement and Private Healthcare
- Preferential banking facilities for employees
