Head of Admissions and Family Experience
4 weeks ago
**Description**
As we continue to grow, we are looking for a qualified and experienced Head of admissions and family experience to join our growing team.
For all staff in school we share a responsibility to ensure that children are safe and properly supervised at all times. Our school is committed to 'amazing learning'- providing enjoyable and meaningful learning experiences so that every pupil makes as much progress as possible. All staff are expected to adhere to The Aquila professional code of conduct and commit to promoting our vision - 'A happy community school with amazing learning at its heart where pupils are empowered to make choices, engage in meaningful learning experiences and make exceptional progress'. Our focus is providing children with amazing learning and to be the school of choice for the community we serve.
Job purpose - to manage a team to ensure that we maximise enrolments and minimise leavers, while ensuring that all aspects of the customer journey - from visiting the school to the documentation provided and received are of the highest quality
Key qualities and skills:
- To be able to sell our school to families who have expressed an interest
- To be warm and personable
- To be approachable, professional, calm and knowledgeable
- To be able to deal professionally with children, staff and families
- To be able to prioritise work load
- To be IT literate and an excellent and efficient administrator
- To have a high standard of written and verbal English
Key duties and areas of responsibility
Admissions:
- Advise prospective parents & stakeholders on our value proposition (profile, program, fee structure and all services provided) across communications channels.
- Primary responsibility of implementing the school's admissions process, including lead generation, family journey, customer service, negotiation and objection handling, call scripts and parent communications.
- Make calls to potential digital and non-digital leads to convert them into school tours and enrolments.
- Organise admissions meetings and open events while displaying excellent customer service.
- Support the phase leaders in carrying out assessment of prospective pupils per the admissions policy and Ministry of Education regulations.
- Work in partnership with the registrar to meet the school and Ministry of Education admissions criteria, including collecting and reviewing all necessary documentation.
- Assessment, development and coordination of all policies and documentation related to pupil admissions (including admissions toolkits, templates, scholarship programs), with the support of stakeholders within the school, ISP, Ministry of Education and other relevant authorities.
- Monitor and develop lead generation activities, work with the ISP heads of marketing and admissions, to ensure admissions targets are met.
- Work with the principal and SLT to develop appropriate programs and campaigns, such as referral schemes, scholarships, or working with feeder schools.
- Regularly review and develop admissions documents, parent communication platforms and templates, and marketing collaterals to ensure accurate information and best practice.
- Develop and nurture mutually beneficial relationships with feeder schools, nurseries, universities, local businesses, government entities, education agents and other organisations to maximise pupil recruitment and retention.
- Along with the marketing officer, support the principal to develop the school's communication and engagement strategy, based on the strengths and development areas, promoting the same within and beyond the school community.
- Support the principal with participation in relevant national and regional conferences, events and competitions to raise the profile of the school, pupils and faculty.
- Lead direct reports in the school to pursue excellence in operational efficiency and customer service delivery. Systems should be reviewed regularly, and written and verbal communication are to be customized to maximize engagement.
- Advise on effective continued support and communication to new families after pupils enrol at the school - 'after sales care'.
- Maintain positive vibes and good work relationships between team members
- Keep records of the team performance and follow up on their performance reviews on time
- To ensure that families receive excellent service both on line and when visiting the school
School marketing activities in collaboration with the marketing officer:
- Develop and nurture personal links with nurseries, feeder schools, education agents, estate and relocation agents, universities, alumni, and developers to maximize pupil recruitment opportunities.
- Develop and nurture partnerships with local businesses and attend events to promote the school.
- Keep educational agents up to date with new developments at the school, including improvements to facilities, addition of new courses, academic results, recruitment events, and capacities.
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