Digital Marketing Manager

6 months ago


Umm alQuwain City, United Arab Emirates The Mattress Store Full time

Job Title: Digital Marketing Manager

Location: Umm Al Quwain

Role and Responsibilities:

- **Develop and execute a comprehensive digital marketing strategy** to drive brand awareness, generate leads, and increase sales for the mattress company.
- **Collaborate with cross-functional teams** to develop and implement effective digital marketing initiatives that align with business goals and target audience.
- **Conduct market research and analyze consumer behavior**, trends, and competitive landscapes to identify opportunities and optimize marketing strategies.
- **Monitor and analyze website traffic**, user engagement, and conversion rates using analytics tools to measure the effectiveness of digital marketing campaigns and make data-driven decisions.
- **Manage and optimize search engine marketing (SEM) campaigns**, including keyword research, ad copy creation, bid management, and performance tracking.
- **Oversee social media presence and content strategy**, including creating and posting engaging content, monitoring user interactions, and driving engagement and follower growth.
- **Collaborate with the creative team** to create visually appealing and persuasive digital assets, including banners, videos, and infographics.
- **Stay up-to-date with the latest digital marketing trends**, technologies, and best practices, and continuously evaluate and make recommendations for improvement.
- **Manage relationships with external agencies**, vendors, and partners to ensure effective execution of digital marketing initiatives.
- **Track and manage digital marketing budgets**, ensuring optimal allocation of resources and delivering measurable ROI.

**Requirements**:

- Bachelor's degree in marketing, communications, or a related field.
- Proven experience in digital marketing, preferably in the e-commerce or retail industry.
- In-depth knowledge of digital marketing channels, strategies, best practices, and tools.
- Proficiency in analytics tools such as Google Analytics, as well as PPC platforms like Google Ads and social media advertising platforms.
- Strong understanding of SEO principles and best practices.
- Excellent analytical skills with the ability to interpret data, identify trends, and make data-driven decisions.
- Experience in managing social media platforms and implementing social media marketing campaigns.
- Strong project management skills, with the ability to manage multiple campaigns and prioritize tasks effectively.
- Excellent communication, interpersonal, and collaboration skills.
- Creative thinking and problem-solving abilities.
- Up-to-date with the latest digital marketing trends and emerging technologies.

**Job Types**: Full-time, Permanent

**Salary**: From AED5,000.00 per month

Ability to Commute:

- Umm al-Quwain City (required)

Ability to Relocate:

- Umm al-Quwain City: Relocate before starting work (required)



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