Digital Data Analyst
6 months ago
Job Title: Digital Data Analyst
Location: Umm Al Quwain
Role and Responsibilities:
- Develop and manage data tracking systems and tools, such as Google Analytics, to ensure accurate and consistent data collection.
- Create and maintain dashboards and reports to visualize and present data findings to stakeholders, highlighting key metrics and trends.
- Conduct deep-dive analysis of customer behavior, conversion rates, website traffic, and campaign performance to identify opportunities for optimization and improvement.
- Provide recommendations for website and campaign enhancements based on data insights and industry best practices.
- Collaborate with cross-functional teams to define key performance indicators (KPIs) and establish measurement frameworks for digital marketing campaigns.
- Utilize data analysis to support the development of segmentation strategies, customer personas, and targeting for personalized marketing campaigns.
- Monitor and report on the effectiveness of A/B testing and experimentation efforts to optimize digital marketing initiatives.
- Identify and troubleshoot data quality issues and implement solutions for data accuracy and integrity.
- Stay up-to-date with industry trends, new tools, and best practices in digital data analysis to continuously improve processes and techniques.
- Collaborate with the digital marketing team to provide insights on competitive landscapes and industry benchmarks.
- Work closely with digital marketing managers and other stakeholders to provide actionable insights and recommendations for improving digital marketing strategies.
- Provide training and support to stakeholders on data analytics tools and methodologies.
- Contribute to the development and implementation of data governance policies and procedures to ensure data privacy and compliance.
**Requirements**:
- Bachelor's degree in data analytics, statistics, mathematics, marketing, or a related field.
- Proven experience as a data analyst, preferably in a digital marketing or e-commerce environment.
- Proficiency in data analysis tools, such as Excel, SQL, and statistical software (e.g., R, Python).
- Experience working with web analytics platforms, such as Google Analytics or Adobe Analytics.
- Strong analytical skills and ability to draw actionable insights from complex data sets.
- Familiarity with data visualization tools, such as Tableau or Google Data Studio, to create insightful reports and dashboards.
- Knowledge of digital marketing channels and metrics, such as CPC, CTR, conversion rates, and customer lifetime value (CLV).
- Strong problem-solving and critical thinking skills with a detail-oriented mindset.
- Excellent communication and presentation skills, with the ability to effectively communicate data insights to non-technical stakeholders.
- Ability to work independently and collaboratively in a fast-paced and dynamic environment.
- Familiarity with data privacy regulations (e.g., GDPR) and best practices for data governance.
- Continuous learning mindset to stay updated with emerging data analysis techniques and tools.
**Job Types**: Full-time, Permanent
**Salary**: From AED4,000.00 per month
Ability to Commute:
- Umm al-Quwain City (required)
Ability to Relocate:
- Umm al-Quwain City: Relocate before starting work (required)
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