SEO Lead

6 months ago

Dubai, United Arab Emirates Assembly Full time

Join Assembly - Ignite Business Growth

We're a global brand performance agency with 1,500 talented minds in 26 offices worldwide Fueling business growth is our passion, and we're seeking an SEO Lead to join our team

**About Assembly Global**:
At Assembly, we help brands find the change to fuel business growth. We are an award-winning global brand performance agency, that create unique data, technology and media solutions that enable faster and smarter problem solving and an inspired, collaborative workplace culture. Our clients include many of the best-known and best-loved brands across fashion and ecommerce.

**Responsibilities**:
**1. Develop and Execute SEO Strategies**:

- Develop and implement comprehensive SEO strategies, in-line with the scope

and pitch presentation, tailored to meet clients' objectives and improve organic
search rankings.
- Produce a task roadmap based on client brief, calls, and pitch presentation,

taking full accountability for its implementation, regular updates, and alignment
with performance metrics, client preferences, and new Google algorithms.
- Develop an integrated approach to SEO that considers the objectives of other

channels and non-SEO-based initiatives, and analyze how they may impact
performance to ensure a cohesive and effective strategy is executed.
- Conduct regular reviews of the business's SEO strategy creation process and

collaborate with the SEO lead to pinpoint areas for enhancement, identify
untapped opportunities, and devise innovative solutions that elevate the
business's SEO programs to new heights.
- Employ a collaborative approach in optimizing client's digital marketing

initiatives, ensuring that SEO is not executed in isolation, and actively engaging
with paid, social media, creative, content, and other departments to advance the
overall strategy and improve the SEO services rendered.
- Stay updated with industry trends, search engine algorithms, and best practices

to ensure optimal website performance.

**2. Client Management**:

- Maintain regular, clear, and consistent communication with clients while

establishing oneself as the go-to SEO expert for the account by staying updated
with the latest developments in their industry and identifying potential
implications.
- Develop a suitable system (i.e, communications, deliverables, reporting), based

on client needs and preferences, via examining requirements for monitoring and
reporting on website performance metrics on a weekly basis, while providing
actionable recommendations based on the results.
- Demonstrate mastery in independently handling client calls with poise and

assurance, while consistently prioritizing customer satisfaction through
attentive listening, effective communication, and timely resolution of any
concerns or issues.
- Regularly check in with clients to understand their needs and expectations and

provide proactive solutions to exceed their goals while maintaining clear
communication channels with the team to ensure client satisfaction.
- Continuously deliver innovative and tailored SEO solutions to clients through the

provision of cutting-edge technologies, trainings, and strategies, thus
positioning the agency as an indispensable partner and thought leader in the
industry.
- Implement a holistic approach to SEO by seamlessly integrating it with other

key areas such as UX, CRO, ASO, A/B testing, and persona identification.
- Revise communication protocols with clients and oversee their implementation

while constantly improving communication strategies of the team.
- Assume the responsibility of consolidating and presenting comprehensive

business reviews, while developing persuasive business cases to influence
critical internal stakeholders.

**3. Content Optimization**:

- Translate the overarching SEO strategy into specific and attainable actions for

optimizing content.
- Take charge and oversee the implementation of the content strategy that you

and the SEO lead have developed.
- Conduct website audits for your clients to detect errors in metadata, copy, and

content, as well as identify potential opportunities and areas that need
improvement.
- Utilize content to improve search engine visibility and click-through rates.
- Collaborate with our content team to optimize existing content and develop new

SEO-focused content.

**4. Technical SEO**:

- Develop and execute comprehensive technical SEO strategies for clients,

leveraging data-driven insights to identify gaps and opportunities for expansion.
- Building and maintaining strong relationships with clients, providing regular

updates on SEO performance, and effectively communicating complex technical
SEO concepts and strategies to non-technical stakeholders.
- Exhibit an advanced level of technical SEO proficiency, including the ability to

diagnose and solve complex technical issues, while staying up-to-date on the
latest developments and best practices in the field.
- Challenge the team to consistently

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