Product Marketing Manager
6 days ago
Responsibilities
TikTok is the leading destination for short-form mobile video. Our mission is to inspire creativity and bring joy. TikTok has global offices including Los Angeles, New York, London, Paris, Berlin, Dubai, Singapore, Jakarta, Seoul and Tokyo.
Why Join Us
At TikTok, our people are humble, intelligent, compassionate and creative. We create to inspire - for you, for us, and for more than 1 billion users on our platform. We lead with curiosity and aim for the highest, never shying away from taking calculated risks and embracing ambiguity as it comes. Here, the opportunities are limitless for those who dare to pursue bold ideas that exist just beyond the boundary of possibility. Join us and make impact happen with a career at TikTok.
The Product Strategy and Operations (PSO) team's mission is to lead the change & be the driving force to turn product to market success. We do this by focusing on helping build great products, driving GTM strategy for our ever-evolving ads product and automating our processes for driving customer success and internal workflows. Our team is constantly reinventing how we do things to meet the demands of our internal stakeholders and external clients.
With our family-feel, fun culture, we aspire to work hard, play hard
**As part of this role, we will need you to**:
- Drive growth and adoption of products in market. Collaborate with Product Marketing Product Owners, sales and account management teams to ensure smooth operational execution;
- Collaborate with Local Sales and Product Owners to define the product positioning and go-to-market strategy for TikTok's ads products in a market;
- Work closely with Product Marketing Product Owners to identify market needs and generate relevant localised vertical narratives, solutions, and packages - Collaborate with Cross Functional teams to bolster the product narrative via local events, comms and PR;
- Collect product feedback from the local market and cross-functional teams to feed into the Product Marketing Product Owners guiding and helping prioritise upstream development to ensure product market fit;
- Build in-depth key accounts and agency partnerships, through collaboration with local sales, marketing and PR. Participate in major pitches and industry events;
**Qualifications**:
**Ideally, you will have**:
- Significant overall work experience (with the majority being within performance digital marketing (Product Marketing experience not required);
- A Bachelor's degree or above or equivalent practical experience;
- Strong knowledge of media sales and marketing processes and technologies. (e.g. Auction/Programmatic, performance measurement, adtech/martech);
- The ability to be a fast learner with a good sense of judgment and original thinking. Ability to thrive in ambiguity and adjust quickly to change.
- Strategic thinker, can organize and structure everyone around them
- Excellent communication, presentation and analytical skills.
- Customer service orientation and experience working in a client facing capacity
- A commercial mindset with a history of delivering against stretching performance goals
TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.
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