Product Marketing Manager

5 months ago


Dubai, United Arab Emirates Kitopi Full time

Kitopi is the region's leading creator and partner for magical food experiences. With a purpose to satisfy the world’s appetite to create joy, Kitopi operates a portfolio of both invested and franchised F&B brands, serving as enablers in the food market by helping brands to grow and scale, both in the delivery and dine-in space.

Launched in Dubai, UAE in January 2018, Kitopi has grown to become one of the greatest success stories in the cloud kitchen and food tech space. In July 2021, Kitopi announced its $415 million Series C funding round, led by the world’s largest technology-focused investment fund, Softbank Group Corp’s Vision Fund 2. This investment catapulted Kitopi to the prestigious Unicorn status, making it the fastest Unicorn to have emerged from the MENA region.

With over 6,000 employees, Kitopi currently operates 200+ locations across the UAE, KSA, Kuwait, Bahrain, and Qatar. It operates its global Customer Experience Center in Dubai, UAE, its Engineering Hub in Krakow, Poland, and its Robotics Hub in Odense, Denmark.

**What You'll Do**:

- Provide leadership in creating marketing communications and creative assets for key product features, internal services, and external partnerships.
- Support product marketing campaigns throughout the product lifecycle, from awareness to acquisition and adoption.
- Develop and execute marketing strategies to drive customer engagement and retention.
- Develop guidelines, processes, and best practices for content creation and management.
- Ensure consistency and quality across all marketing communications and creative assets.
- Identify and develop educational tools to ensure customers realize the full value of our products and services.
- Collaborate with product management and customer success teams to deliver effective training and onboarding materials.
- Monitor key marketing metrics and drive growth through customer insights and market needs.
- Conduct market research and competitive analysis to identify opportunities for product differentiation and improvement.

**What Are We Looking For**:

- Bachelor's degree in Marketing, Business Administration, or related field. MBA is a plus.
- Proven experience in product marketing, with a track record of successful product launches and marketing campaigns.
- Strong project management skills, with the ability to manage multiple priorities and deadlines.
- Excellent communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams.
- Analytical mindset, with the ability to analyze data and derive actionable insights.
- Creative thinker with a passion for innovation and problem-solving.
- Experience in the tech industry or with software products is preferred.

**Recruitment Process and Timeline**

**Benefits**
- Extensive learning opportunities - we offer many hard and soft skills training to help you improve and challenge yourself
- You'll be involved in customized workshops run by Kitopi Academy
- You’ll have a chance to work in an international, diverse, and inclusive environment
- You’ll be part of one of the most caring communities out there.
- Finding a chance to become a shareowner with our ESOP plan (T&C Applies)
- Free and unlimited access to a nutritionist because we care about you
- No Dress Code (T&C Applies)
- Extended maternity and parental leave
- The infamous team activities and social events bursting with fun
- Inclusive Private Health Insurance
- Up to 50% discount from Kitopi brands
- Annual leave as per the company policy

**So, what does it really mean to work at Kitopi?**

We are constantly striving to make Kitopi the best place to work, by empowering you to be the best version of yourself every day. Our company values act as our guiding principles to help ensure that everyone feels safe, included, and like they truly belong.

Along with offices in all the markets we operate in, we also believe in a “work from anywhere” policy - you get to choose the environment you operate in because we believe this will help you deliver work you're proud of.

Customer-obsessed and tech-enabled, at Kitopi, we are a team of passionate humans who are on a mission together to satisfy the world’s appetite



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