Product Marketing Manager

7 months ago


Dubai, United Arab Emirates CEQUENS Full time

**Job Summary**:
The PMM will be joining Product Marketing team plays a central role in developing, positioning, and bringing our products and services to market. At CEQUENS, the PMM team works closely with the brand and growth marketing teams for product communication & messaging, Live demos at events, product campaigns etc, as well as product managers to provide the customer & market insights needed to build product strategies & roadmaps and guide product development from conception to launch Product marketing manager is the role responsible for defining the market positioning within the context of the overall product strategy and it sits right at the intersection of the product team, sales team, marketing team and the feedback from customer success & support.

**Build**: Deeply understand the strengths, weaknesses, opportunities, and threats to our business, products and solutions, always connecting customer insights to roadmap strategy.

**Launch**: Bring products to market that prove our unique value, vision, and leadership by partnering with cross-functional teams to expand global customer reach and awareness. Deliver best-in-class product education and communications that bridge the gap between customer experience and product development.

**Grow**:Develop messaging that demonstrates deep audience understanding to effectively sell, continue to advocate for our customers, monitoring sentiment, and providing recommendations for new opportunities.

**Key Roles and Responsibilities**:

- **Positioning & Messaging**: Craft insights-backed product positioning and messaging that serves as the keystone for internal and external launch assets, marketing programs, web copy, presentations and more. Building Sales Kit & marketing collaterals as well as training sales team on value proposition. Classify products direction, industries, segments and markets (Market Strategy)
- **Research**:Partner with internal and external research teams to gain a deeper understanding of customers, competitors, and the market. Ensure product narratives and launch plans are informed by research insights, resonating with customers and continuously speaking to their challenges and pain points.
- **Capture Voice of the customer**: Act as the voice of the customer in product development, design, and strategy sessions. Conduct market research for new products and build business case. Identify and Identifying Buyers personas & building products & services pricing model. Capture feedback from customers and other go to market functions on what is working in order to improve messaging, as well as to share with Product Managers (to improve the product) and other go to market functions (to improve the approach to marketing, selling and servicing)
- **Launch Execution**:Develop and execute on full-funnel product launch strategies and tactical plans, collaborating closely with the product, growth, and integrated marketing teams on content and campaign development. Continuously bring launch learnings back to the product team to inform product development. Identify products unique value proposition & develop products market plan.
- **Enablement**: Create customer and sales enablement materials, partnering with content, CX, and enablement teams to ensure content is produced and delivered in a tailored way for customers. Work on Product naming conventions, Website revamp and SEO strategy planning, coordinating and executing demand generation campaigns through different channels. Prepare Online Marketing Content (e.g. newsletters, blogs & articles) & “How to” videos for new features. Create product content such as videos, website copy, articles and blog posts
- **Team Support & Stakeholder management**:Provide general support across the team including forecasting resources with cross-functional teams and streamlining process excellence. Working closely with Sales, Marketing, Content, Customer Success, Customer Support and Product departments.
- **Data, Analytics & Reportage**: Setting up funnels, dashboards to track important product marketing metrics and analysing performance on a regular basis. Integrating data from tools like GA, Data studio, Marketing automation tools and internal systems and databases. Taking a data-driven approach to inform decision-making.
- **Culture**:Embody our core values and uphold our unique company culture at Cequens. We value diversity and inclusion, and encourage our team members to be their authentic selves at work.

**Requirements**:

- 5+ years of work experience, with 4+ years of B2B or B2C SaaS product marketing
- Efficient, highly productive multitasker; ability to navigate ambiguity and eager to learn
- Proven success collaborating closely with Product, Marketing, Communications, Research, and Sales teams to deeply understand customers, develop messaging, create content, and execute on go-to-market campaigns
- Excellent English communication skills (written, verbal, visual), both for internal audiences at



  • Dubai, United Arab Emirates Niche Marketing Manager Full time

    Identify and pursue new sales opportunities through prospecting, networking, and lead generation. - Build and maintain strong relationships with clients and key decision-makers. - Conduct face-to-face meetings and presentations with potential clients to showcase products or services. - Develop and implement effective sales strategies to achieve sales...


  • Dubai, United Arab Emirates task idas marketing manager Full time

    The Arabic Speaker Telemarketer will be responsible for promoting the digital marketing agency's services to potential clients in the UAE and other Arabic-speaking countries. The role requires excellent communication skills in both Arabic and English, a strong sales-oriented mindset, and the ability to work in a fast-paced environment. Roles and...


  • Dubai, United Arab Emirates Atplay Marketing Full time

    **Responsibilities**: **Content Integration**:Collaborate with the marketing and content teams to understand educational messaging and marketing objectives. Utilize existing voiceovers and creatively integrate them into visually engaging and informative videos. **Video Production**:Oversee the end-to-end video production process, from concept development to...

  • Marketing Manager

    7 months ago


    Dubai, United Arab Emirates Digital Real Marketing Full time

    The Marketing Manager is responsible for developing and executing marketing plans to promote the company's products or services, build brand awareness, and generate leads. They work closely with other departments, such as sales, product development, and customer support, to ensure that the company's marketing efforts are aligned with its overall business...

  • Carpenter

    6 days ago


    Dubai, United Arab Emirates Niche Marketing Manager Full time

    Measure, cut, shape, and join materials made of wood, wood substitutes, lightweight steel, and other materials. - Construct and install building frameworks, including walls, floors, and door frames. - Assemble and install cabinetry, countertops, and other finished products. - Ensure structural integrity and compliance with building codes and regulations. -...


  • Dubai, United Arab Emirates DIfX Technology LLc Full time

    **Product Marketing Professional** We are looking for a Product Marketer to improve our product marketing content output and shape product marketing campaigns that target prospective customers, Align all product marketing strategy with brand ideals. Build relationships with external vendors and key stakeholders Set product marketing budgets and track spend,...


  • Dubai, United Arab Emirates Hoxton Capital Management Full time

    Product Marketing Manager The Role: Hoxton Capital Management is a private wealth advisory business, which focuses on servicing both international investors and expatriates worldwide. We are at the forefront of developing a cutting-edge wealth management app equipped with powerful tools such as net worth tracking and a suite of free financial tools. As we...


  • Dubai, United Arab Emirates ABB Full time

    **Product Marketing Manager**:** Take your next career step at ABB with a global team that is energizing the transformation of society and industry to achieve a more productive, sustainable future. At ABB, we have the clear goal of driving diversity and inclusion across all dimensions: gender, LGBTQ+, abilities, ethnicity and generations. Together, we are...


  • Dubai, United Arab Emirates Samsung Electronics Full time

    **Résumé du poste** A key member of the Product Marketing to deliver break-through world-class drive growth for Mobile, Tablet & Wearables business in UAE & GCC region through strong market driven planning & execution. **Rôle et Responsabilités** - Work with the Head of Product Marketing to develop the MX marketing strategy for the product portfolio by...


  • Dubai, United Arab Emirates Hoxton Wealth Full time

    **The Role**: Hoxton Capital Management is a private wealth advisory business, which focuses on servicing both international investors and expatriates worldwide. We are at the forefront of developing a cutting-edge wealth management app equipped with powerful tools such as net worth tracking and a suite of free financial tools. As we continue to grow, we are...


  • Dubai, United Arab Emirates Edwards Lifesciences Full time

    Develop an annual product marketing plan and execute to effectively market Edwards existing products to constituents including Edwards's sales representatives, clinicians and hospital administrators. Key Responsibilities: - Develop and lead in the execution of comprehensive marketing plans including strategies and tactics for multiple major product...


  • Dubai, United Arab Emirates Nethermind Full time

    **What are we all about?**: We are a team of builders and researchers on a mission to empower enterprises and developers worldwide to access and build on decentralized systems. Our expertise covers several domains: Ethereum and Starknet protocol engineering, layer-2, cryptography research, protocol research, decentralized finance (DeFi), security auditing,...


  • Dubai, United Arab Emirates Delivery Hero Full time

    **Company Description** As the region’s leading local tech organization, we’re proud to say that we have been delivering for millions of people right across MENA for the past 18 years. We were founded in Kuwait in 2004, and acquired by Delivery Hero (DHER) in 2015. This gives us a unique outlook - local knowledge with global expertise. It also allows us...


  • Dubai, United Arab Emirates Edwards Lifesciences Full time

    Innovation starts from the heart. Heart valve disease and critical care therapies impact millions of lives, spanning all ages and geographies. As communities globally address the opportunities and challenges of cardiovascular care, telling a compelling and authentic story is more crucial than ever. Beyond raising awareness, our Marketing teams build lasting,...


  • Dubai, United Arab Emirates CAFU Full time

    **Company Overview** CAFU has a vision to create a better world through connected mobility, serving both consumers and businesses. We started as an on-demand fuel delivery app and have now extended our services to car wash, tyre change, battery change and insurance...but this is only the beginning. We have global plans to become a super app, offering...


  • Dubai, United Arab Emirates RX Full time

    Product Marketing Manager About our Team The Arabian Travel Market in Dubai is the meeting place for the Travel and Tourism community with a reputation as the leading international travel and tourism event unlocking business potential within the Middle East for inbound and outbound tourism professionals. The event is responsible for bringing together the...


  • Dubai, United Arab Emirates Kitopi Full time

    Kitopi is the region's leading creator and partner for magical food experiences. With a purpose to satisfy the world’s appetite to create joy, Kitopi operates a portfolio of both invested and franchised F&B brands, serving as enablers in the food market by helping brands to grow and scale, both in the delivery and dine-in space. Launched in Dubai, UAE in...


  • Dubai, United Arab Emirates Elsevier Full time

    Product Marketing Manager Would you like to design and develop marketing programs? Are you motivated by the opportunity to contribute to diverse elements of marketing? About our Team RX Global is a global events organizer, creating market-leading events that bring together industry professionals from around the world. Our Middle East offices are at the...


  • Dubai, United Arab Emirates We Search 360 Full time

    Job description **We are looking for a Product manager to join the Marketing team of a renowned company.** **Prior FMCG exposure is a must** **Strong Digital Media / Communication exposure is preferred** As a product manager, you will be in charge of **_Contribution to marketing strategy_** - Support in UAE marketing plan execution and planning of...

  • Digital Project

    9 months ago


    Dubai, United Arab Emirates Renascence Marketing Management Full time

    **Whom are we looking for?**: - A bachelor's degree in a relevant field or equivalent experience. - Proven experience in product management, with a track record of successful product development and strategy execution. - A strong understanding of the technology and industry relevant to the company's products. - Strong analytical and problem-solving skills...