Product Marketing Manager

3 days ago


Dubai, United Arab Emirates DIfX Technology LLc Full time

**Product Marketing Professional**

We are looking for a Product Marketer to improve our product marketing content output and shape product marketing campaigns that target prospective customers, Align all product marketing strategy with brand ideals. Build relationships with external vendors and key stakeholders Set product marketing budgets and track spend, always with an eye for ROI Convert prospects into paying customers through consistent communications.

**Responsibilities**:

- Develop a comprehensive Product Strategy, shaping the market presence of the wealth management app.
- Lead the definition and execution of product go-to-market plans, ensuring strategic alignment with company goals.
- Unpack customer understanding through audience research, ensuring a deep understanding of user motivations and behaviours.
- Create and execute a playbook for introducing users to new and existing features, utilizing in-app communications, campaigns, and other key communication opportunities to drive retention and engagement.
- Becoming familiar with company products.
- Identifying key features in products that will appeal to customers.
- Working with the marketing department to develop marketing campaigns for each product.
- Researching trending keywords and marketing innovations.
- Planning product launches.
- Studying analytics relating to product campaigns.

**Requirements**:

- 3 to 6 years of experience as Product Marketing Manager, Brand Manager or similar role in various aspects of marketing, including branding, positioning, targeted outreach, strategy, go-to-market strategy, campaigns, advocacy, events, and communication.
- Proven ability to work seamlessly with cross-functional teams, including product, user experience, design, marketing, and leadership, to drive product roadmaps, strategy, and execution.
- Experience in creating and executing innovative strategies and marketing plans that drive awareness, engagement, and product adoption.
- Experience in market analysis
- Familiar with product marketing tactics (e.g. integrated marketing campaigns)
- Working knowledge of web analytics tools (Google Analytics, WebTrends)
- Excellent communication skills
- Keen eye for detail
- Creativity
- Analytical mind and strong quantitative skills
- BSc/BA in Marketing, Communications or similar field
- Post this Product-Marketing-Manager

**Key areas for this role**:

- Storytelling
- Asset development
- Project management
- Understanding customers' needs and behaviors.

**Salary**: AED1.00 - AED2.00 per month

Application Question(s):

- Are you based in Dubai ?
- Any crypto experience if you have ?
- When can you join ?


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