Digital and Social Media Expert/lead Management..

4 days ago


UAE, United Arab Emirates Talent Pal Full time

Мы ищем опытного и креативного специалиста/менеджера по цифровому маркетингу для присоединения к нашей динамичной команде недвижимости. В качестве специалиста/менеджера по цифровому маркетингу вы будете отвечать за разработку и внедрение наших стратегий цифрового маркетинга, повышение видимости онлайн и генерацию лидов, чтобы поддержать наши инициативы в области недвижимости. Вы будете играть ключевую роль в расширении нашего присутствия бренда в цифровой сфере и увеличении нашего онлайн-вовлечения на рынке недвижимости.

**Обязанности**:

- Разработка и осуществление всесторонних планов цифрового маркетинга для продвижения наших объявлений, проектов и услуг в сети.
- Управление и оптимизация нашего веб-сайта, обеспечивая его актуальность, удобство использования и оптимизацию для поисковых систем (SEO).
- Создание и отбор увлекательного и соответствующего контента для нашего веб-сайта, социальных медиа, электронных рассылок и других цифровых коммуникационных платформ.
- Планирование, внедрение и управление онлайн-рекламными кампаниями, включая контекстную рекламу, рекламу на социальных медиа, для эффективного достижения целевой аудитории.
- Мониторинг и анализ результатов цифровых маркетинговых усилий с использованием инструментов веб-аналитики, предоставление регулярных отчетов и рекомендаций по улучшению.
- Сотрудничество с креативной командой для разработки привлекательной графики, видео и другого мультимедийного контента для цифровых маркетинговых материалов.
- Постоянное отслеживание последних тенденций, технологий и лучших практик в цифровом маркетинге и недвижимости, и применение этого знания для улучшения наших стратегий.
- Управление аккаунтами в социальных медиа и взаимодействие с подписчиками для создания положительных отношений и стимулирования вовлеченности сообщества.
- Сотрудничество с внутренними заинтересованными сторонами для выстраивания соответствия инициатив цифрового маркетинга общим целям и задачам бизнеса.
- Мониторинг онлайн-отзывов и управление репутацией для обеспечения положительного имиджа компании в сети.
- Выявление и изучение новых возможностей цифрового маркетинга, новых платформ и инновационных тактик для сохранения конкурентоспособности.

**Требования**:

- Бакалаврский диплом в области маркетинга, коммуникаций, бизнеса или смежной области. Дополнительное образование или сертификаты в области цифрового маркетинга или недвижимости будут плюсом.
- Проверенный опыт работы (2 года) в цифровом маркетинге, предпочтительно в недвижимостии.
- Уверенное владение инструментами и платформами цифрового маркетинга, включая Google Ads, Google Analytics, инструменты управления социальными медиа и программное обеспечение для электронной рассылки.
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