Executive-social Media
6 months ago
Key Responsibilities:
1. Content Creation: Develop creative and engaging content tailored to each social media platform, including text posts, images, videos, and other multimedia formats.
2. Social Media Management: Supporting and maintaining social media profiles and pages, ensuring they are up-to-date, consistent with the brand's voice and image, and optimized for engagement.
3. Community Engagement: Interact with followers and users through comments, messages, and mentions, fostering positive relationships and addressing inquiries or concerns promptly.
4. Campaign Planning and Execution: Plan and execute social media marketing campaigns aligned with the organization's goals, leveraging advertising tools and targeting strategies to reach the desired audience effectively.
5. Analytics and Reporting: Monitor social media metrics and analytics to track performance, identify trends, and assess the effectiveness of campaigns, using insights to optimize strategies and improve results.
6. Collaboration: Collaborate with other departments such as marketing, communications, and customer service to ensure cohesive messaging and alignment of social media efforts with overall business objectives.
7. Trend Monitoring: Stay updated on industry trends, social media best practices, and emerging platforms or features, exploring opportunities to innovate and stay ahead of the curve.
8. Crisis Management: Monitor social media channels for potential issues or crises and develop strategies to address and mitigate negative feedback or publicity effectively.
Qualifications:
Proven experience as a Social Media Executive or similar role, with a track record of successfully managing social media accounts and campaigns.
Strong organizational and time-management skills.
Excellent communication and interpersonal abilities.
Familiarity with content creation processes and industry standards.
Ability to work effectively in a fast-paced environment, manage multiple projects simultaneously, and meet deadlines.
Team player with strong interpersonal skills and the ability to collaborate effectively with cross functional teams.
Passion for social media and digital marketing, with a proactive attitude towards learning and self-improvement.
Attributes:
Detail-oriented with a focus on maintaining timelines.
Creative thinker with the ability to contribute ideas during pre-production planning.
Proactive in communication and follow-up.
Able to handle logistics and coordination efficiently.
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