Country Brand Communications Executive

7 hours ago


Dubai, United Arab Emirates Rixos Hotels UAE Full time

Country Brand Communications Executive

Overview

We are looking for a 360-degree creative marketer, with a passion for branding, copywriting and communications. You must be a talented copywriter and storyteller with an eye for design and content ideation.

Brand Management & Strategy
- Support the brand management for the Rixos Hotels brand - both the Rixos Hotels group and the individual Rixos properties in the UAE. Support the development and implementation of the brand guidelines/identities for each, as well as the development, assurance, continuity, IP usage, content creation, copywriting and compliance with foundational brand standards across Rixos' internal and external communication.
- Support the development and execution of a brand, content and communications strategy across the UAE Rixos properties, to maintain positive brand integrity and perception across all marketing initiatives. Ensure the content strategy is audience segmented with the objective of increasing brand strength (salience, awareness, consideration and brand buzz) across the properties.
- Support regular audits of all B2C/B marketing material to ensure all assets are in line with brand guidelines, ensuring all B2C/B parties adhere to contractual IP rules and regulations and internal brand standards.

Copywriting, Creative & Communications
- Copywriting and copy-checking for all channels, mediums and collaterals, ensuring consistency and that all content is kept up to date, compliant with IP rules/regulations and in line with internal brand standards and tone of voice.
- Develop innovative ideas, campaigns and strategies to promote Rixos UAE hotels via feature stories, event coverage, media reviews, listings, and events through print, digital and broadcast media.
- Support the development of written press materials - releases, talking points, stories.
- Ensuring high quality and consistency across all communication channels with a 360 integrated approach to delivering marketing campaigns.
- Ensure quality and consistency across all visual and written communication.
- Support marketing communication across the UAE properties, ensuring all signage is clear, collateral, digital screens etc have contextual and brand-relevant content with the objective of improving brand exposure and increasing in-facility spend.
- Support the creative/content team to refine the Rixos Brand collaterals (print & digital) to be aligned with the updated brand guidelines.
- Support the creative/content team members to ensure that delivery deadlines are adhered to and creative concepts/initiatives are developed in line with brand/campaign objectives, targeting the right market/relevant consumer and compliant with IP rules/regulations and internal brand standards.
- Support the full roll-out/adaptation of the creative across all mediums.

**Education**:

- Bachelor's (required)

**Experience**:

- copywriting: 3 years (required)
- communications: 1 year (required)
- Branding: 1 year (required)

**Language**:

- English (required)


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