Country Brand Manager, Gulf I&i

8 months ago

Dubai, United Arab Emirates Pfizer Full time

POSITION TITLE

Country Brand Manager, Gulf_I&I

BUSINESS UNIT/LINE

:
This is an exciting opportunity to work in a competitive and dynamic market where you can make a real difference to lives of many more patients. As a CBM, you will be responsible from leading our brand in all indications, from marketing strategy to execution to impact the lives of more patients and accelerate growth

The Country Brand Manager (CBM) for the Gulf I&I business will define and drive product growth for Rheuma & Gastro portfolio, lifecycle management, forecast revenue and OPEX of assigned brands in coordination with the Category Lead, ensuring the realization of revenue and profitability targets across the Gulf markets (UAE, Qatar, Oman, Bahrain and Kuwait).

Focus areas will be based on the following:

- Develop marketing plan and strategy
- Formulating and executing stragtic marketing inititaitives
- Developing strategies to drive brand recognition,market share growth and revenue expansion
- Drive voice of customer insights
- Drive segmentation of audiences across markets to optimize messaging and GTM plans
- Collaborate with CMO organization to deliver breakthrough campaigns and promotional efforts
- Collaborate with CMAO organization to deliver breakthrough science

POSITION RESPONSIBILITIES:

- The Country Brand Manager position will work in alignment with the Category Lead to own select brand strategy and drive its implementation for the Gulf Rheuma & Gastro Portfolio, Omnichannel and AMR strategy.

ROLE RESPONSIBILITIES

Brand Management
- Own the portfolio strategic management and to make trade off decisions on which products to focus upon.
- Provide innovative solutions to leverage the IBA Category,
- Select best-fitting modules from cross-EM content; translate and trans-create brand materials as needed.
- Manage local agencies for trans-creation (budget, scope, timing, and quality of project)
- Forecast brand performance and track progress towards target aligning with Health Representative Manager / Category Manager / Category Lead.
- Allocate and execute in-country brand budget alignment in collaboration with the Health Representative Manager / Category Lead.
- Provide cross-functional portfolio leadership across the Field Force, Account Management, Medical, Legal, Regulatory, Access, BioPharma Ops, BAI etc.
- Support Field Force trainings on product positioning and prioritization.
- Partner with the Medical teams to educate KOLs on emergent medical research and differentiated product attributes within the product category(ies).
- Manage compliance review of materials during promotional meetings.

Shared Accountability
- Develop Country Op Plan and influence sales targets and brand A&P allocations (with Category Lead and or Category manager)
- Support with long-range forecasting in collaboration with the Category Lead / RTAL.
- Support with revenue adjustments, as needed with Category Lead, and Category Manager
- Develop promotional meeting materials to support the strategic build up in collaboration with the Category Lead.
- Plan and execute brand plan strategies and tactics across different markets with BU leads.
- Validate brand-specific messages, design training with medical and regulatory teams and ensure implementation of tailored materials in line with hospital therapy requirements.
- Develop awareness campaigns, congress content with KOLs in partnership with the Medical team
- Lead efforts to develop innovative and integrated digital omni-channel strategies to build proficiency in Customer Experience.
- Develop tactics to communicate brand messages effectively and efficiently to customers, with interconnected and consistent provider journeys across solutions.
- Shape and lead the development of rapidly created agile and modular content using available tools.
- Use streamlined content testing and actively identify gaps to inform new content development.
- Embed foundational analytics capabilities (e.g., global dashboards, tracking/reporting of metrics and KPIs) via coordination with global analytics teams and rapidly adjust engagement approach based on new insights.
- Adopt best practices for leveraging go to market solutions in HCP engagement.
- Provide feedback and share voice of customer to internal partners for solution evolution.
- Use real-time customer behavior to sharpen customer segmentation and execution of marketing mix - delivering content that is more relevant and timelier.
- Drive brand strategy and interactions, leveraging customer insights along the journey.
- Adopt best practices for omnichannel marketing activities to improve efficiency (e.g., deep understanding of analytics to efficiently interpret complex dashboards).
- Work with digital to ensure search engine optimization (SEO) is incorporated into marketing tactics to ensure that our channels are at the top of search engines as these drives how many visitors go to our channels.

ORGANIZATIONAL RELATIONSHIPS
- Report to Category Lead.
-

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