Social Cluster Lead, Me

2 months ago

Dubai, United Arab Emirates VML Full time

**Who We Are**:
At VML, we are a beacon of innovation and growth in an ever-evolving world. Our heritage is built upon a century of combined expertise, where creativity meets technology, and diverse perspectives ignite inspiration. With the merger of VMLY&R and Wunderman Thompson, we have forged a new path as a growth partner that is part creative agency, part consultancy, and part technology powerhouse.

Our global family now encompasses over 30,000 employees across 150+ offices in 64 markets, each contributing to a culture that values connection, belonging, and the power of differences. Our expertise spans the entire customer journey, offering deep insights in communications, commerce, consultancy, CRM, CX, data, production, and technology. We deliver end-to-end solutions that result in revolutionary work.

**ABOUT STUDIOX**

In what has been called the "the biggest advertising pitch in history," WPP was chosen to redefine the marketing and advertising model as we've known it. In partnership with TCCC, we are building a new open approach that will connect our talent, skills and client partners in a truly borderless way aimed at multiplying the power of creativity for one of the world's largest and most beloved brands.

We call our partnership approach "Open X" - it is the transformation-based marriage of WPP, the #1 global network and largest communications holding company in the world, with the iconic Fortune 100 company, Coca Cola, valued at 71 billion dollars, operating in more countries than the UN and comprised of a diverse portfolio of iconic brands such as Diet Coke, Coke Zero, Arwa, Sprite and Fanta among others.

Within Open X sits "Studio X". Studio X unites a suite of marketing capabilities into one fully integrated team of experts. Studio X uses data and technology to make our work more insightful, effective and efficient. Creativity is a proven engine of business growth but creativity must keep pace with the new marketing landscape - which demands it is more intelligent, agile and adaptable. StudioX is our answer to this marketing challenge. StudioX is fueled by intelligent, actionable data-signals and real-time insights.

**Summary Of The Role**:
Social media is not just a touchpoint for advertising, it's a two-way street to engage and build brand love with our consumers on their favorite channels. Ambition is to deliver best in class social media capabilities for TCCC IMX teams.

As the Social Cluster lead, one will act as the eyes, ears and voice of The Coca Cola Company and its brands across all social channels.

The lead is responsible for overseeing the social strategy, execution, and reporting for a cluster of markets. This role acts as the primary liaison between the SX Social Lead, CCTM & non CCTM Category Directors, IMX Social Lead, and regional/market teams, ensuring alignment and successful implementation of social media strategies. The Social Cluster Director is also responsible for managing multi-market social charters and toolkits, driving key decision-making, and ensuring high-quality deliverables in line with local market needs and global brand guidelines.

**KEY RESPONSIBILITIES**:
Team Management & Social-First Thinking
- Manage and mentor a team of community managers and analysts, promoting social-first thinking and innovative approaches to audience engagement.
- Foster a collaborative team environment, encouraging creativity, data-driven decision-making, and proactive problem-solving.

Regional Leadership & Key Point of Contact
- Act as the primary liaison for SX Social Lead and IMX Social Lead, ensuring that the needs of the region and market are met in a timely and effective manner.
- Collaborate with Social Category Directors and Managers to ensure smooth operations and execution of market-specific social strategies.

Strategic Planning & Integration
- Actively participate and integrate into the XP loop process of local charters
- Own, plan, schedule, execute, and report on the multi-market charter toolkit setup for MER
- Oversee the alignment of local strategies with global and regional goals, ensuring consistency and market relevance.
- Drive decision-making around social charters and ensure key stakeholders are consulted and engaged throughout the process.

Social Strategy Execution & Support
- Oversee the delivery and execution of market-relevant social strategies through local brand campaigns and briefs.
- Ensure all social strategies are aligned with broader brand goals and tailored to each market's needs.
- Support local teams in implementing and adapting global strategies to fit local markets, providing necessary resources and tools.

Quality Control & Content Approval
- Ensure the quality of all social deliverables, managing the production and approval process of assets where necessary.
- Conduct regular reviews of social content to maintain consistency, relevance, and effectiveness.
- Oversee the delivery of creative assets to ensure they meet brand standards

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