X-sell & Engagement Officer

2 weeks ago

Abu Dhabi, United Arab Emirates ADIB - Abu Dhabi Islamic Bank Full time

X-sell & Engagement Officer

**Role**:X-sell & Engagement Officer

**Location**: Abu Dhabi

**Role Purpose**:
To implement & execute tactical campaigns targeted at liabilities acquisition, growth & retention.

The Job Holder is works with the Head of Liabilities portfolio function to ensure timely roll outs of various initiatives.

This would include procuring internal approval on campaign constructs, T&Cs, marketing materials, etc.,

The role would also work with wider team to implement product construct & pricing changes, including customer comms.

**Key Accountabilities of the role**

**RESPONSIBILITIES**:

- Develop and roll out agreed BTL activities to drive commercial outcomes.
- Conduct portfolio analysis to find opportunities around engage with customers to enhance share of wallet.
- Design, plan and implement end-to-end sales and campaigns to acquire new to account customers, increase liabilities balances and control customer / balance attrition.
- Liaise with multiple internal stakeholders for alignment & to carry out all the relevant activities.
- Proactively analyze competitors' business and marketing activities to trends.
- Monitor campaign response rates and prepare the program result tracking
- Conduct regular portfolio performance reviews
- Work with Liabilities Product team and other key stakeholders to support new products roll outs.
- Roll-out promotions and manage communication within the network
- Regular review and enhancement of existing processes and development of new processes supporting the Liabilities promotions.
- Engage with Branches & other sales channel to ensure awareness and alignment with campaigns and promotions.

**Specialist Skills / Technical Knowledge Required for this role**:

- Strong negotiation and presentation skills
- Ability to collate & interpret data.
- Results oriented: is self-motivated driven by the need to succeed.
- Personal organization: demonstrates high levels of personal organization, delivering on time. Plans effectively to deliver goals.
- Fair knowledge of financials and budgeting
- background in product development OR digital marketing
- Fair knowledge in Islamic Banking

**Previous experience required (if any)**:

- Minimum 05 years' experience in revenue / portfolio management
- Understanding of portfolio dynamics including demographic factors, competitor products and services
- Understanding and working knowledge of liabilities products & features
- Familiarity with local banking regulations

Job ID 300002186405422

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