Cro / Analytics and Optimisation Analyst

2 months ago


Dubai, United Arab Emirates Cold Banana Limited Full time

**Job Overview**

As a **CRO / Analytics and Optimisation Analyst, **you will be responsible for analysing data, developing actionable insights, and implementing strategies to optimise our clients' digital experiences. You will work closely with our web development, UX/UI design, and digital marketing teams to ensure data-driven decisions are at the core of our projects. Your role will be critical in helping our clients understand user behaviour, improve conversion rates, and maximise ROI on digital campaigns.

**Key Responsibilities**:
**1. Data Analysis & Reporting**:

- Analyse website performance data using Google Analytics, and other relevant tools to identify trends, patterns, and opportunities.
- Generate detailed reports and dashboards that provide actionable insights to stakeholders, including traffic sources, user behaviour, conversion rates, and key performance indicators (KPIs).
- Monitor and report on campaign performance, making recommendations to optimise client campaigns and achieve business objectives.

**2. Conversion Rate Optimisation (CRO)**:

- Conduct A/B testing and multivariate testing to evaluate and improve website elements such as landing pages, forms, calls-to-action, and navigation paths.
- Develop and implement optimisation strategies to enhance user experience and increase conversion rates.
- Collaborate with design and development teams to implement test variants and track the performance of CRO initiatives.

**3. SEO & SEM Performance**:

- Analyse organic search traffic and keyword performance to identify SEO opportunities and improve search rankings.
- Use tools like Google Search Console, SEMrush, and Moz to monitor and improve SEO performance.

**4. Client Interaction**:

- Communicate insight and recommendations to clients in a clear, professional, and actionable manner.
- Present findings and optimisation strategies in client meetings, showcasing the value of data-driven decision-making.
- Act as a trusted advisor to clients, understanding their business goals and aligning analytics efforts to meet those objectives.

**5. Tool & Technology Utilisation**:

- Utilise a range of analytic tools, including Google Tag Manager, Google Data Studio, Hotjar, and others, to track and report on website and campaign performance.
- Stay updated on industry trends and emerging analytics technologies to ensure the agency is leveraging the best tools available.

**6. Internal Collaboration**:

- Work closely with web developers, UX/UI designers, and content creators to ensure analytics insights are integrated into all phases of project development.
- Support the digital marketing team in identifying and setting up tracking requirements for campaigns and projects.

**Qualifications & Skills**:

- **Bachelor's degree **in marketing, Data Science, Business Analytics, or a related field.
- **2+ years of experience **in a digital analytics role, preferably within a digital agency setting.
- Strong proficiency with **Google Analytics, Google Tag Manager, Google Data Studio,** and other web analytics tools.
- Experience with **A/B testing** tools (e.g. Optimizely, VWO) and a solid understanding of CRO principles.
- Familiarity with **SEO tools** (e.g. SEMrush, Moz, Ahrefs) and an understanding of CRO principles.
- Knowledge of **HTML, Javascript**, and web technologies is a plus.
- Excellent analytical skills and a strong attention to detail.
- Ability to communicate complex data insights in a clear and concise manner.
- Strong problem-solving skills and the ability to think strategically.
- Proven ability to manage multiple projects and meet deadlines.
- A proactive and self-motivated approach to work, with a passion for continuous learning and development.



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