Customer Insights Analyst

1 week ago

Dubai, United Arab Emirates The Emirates Group Full time

Job Purpose: The Customer Insights Analyst will be responsible for developing the data infrastructure behind the customer-centric marketing business and improving the marketing data lifecycle, from the way data is extracted and prepared to the way analysis is performed and presented. Along with the marketing enablement team, develop and map out the data ingestion and integration processes from various internal and external sources, streamlining the information for the use of our marketing teams. The marketing data platform and tools delivered will play a pivotal part in the success of the business, serving analysts and decision makers with the right toolkit to harness data for years to come.
In this role you will:

- Design, develop and launch robust, automated data pipelines that provide stability and accuracy, ensuring analysts can leverage the required customer data in any analytical exercises. End-to-end analytics project ownership including testing and validation of our ETL processes, pipelines, attributes and models.
- Identify and integrate new data streams and establish data sources for various marketing metrics.
- Work with our enterprise analytics and data science teams to research, prototype and implement new statistical methodologies that extend the portfolio of insights we can provide to the marketing teams.
- Passionate about data quality and accuracy, identify incomplete or inaccurate data and proactively monitor for emerging issues. Optimise data pipelines and processes to parse, format and transform source data into units consistent with analytical needs and aligned to the business measurement framework.
- In partnership with IT and the marketing enablement team, build a scalable, flexible and extensible middleware / API framework that supports data integration with our third-party marketing technology partners.

**Qualifications & Experience: To be considered for this role, you must meet the below requirements**:

- Degree or Honours (12+3 or equivalent) in Marketing, Communications or E-Commerce.
- 5+ years experience in Brand/Product management.
- Experience in analytical research, customer behaviour analysis.
- Experience in analysing customer behaviour for marketing purposes.
- Statistical analysis skills for marketing purposes (customer segmentation, targeting and profiling, digital attribution, econometric modelling, multivariate and A/B testing).
- Experience working with customer segmentation models including descriptive and predictive models.
- Data visualization skills and ability to present technical solutions to non-technical audience.
- Understanding of database architecture and the management / synthesis of data distributed across multiple systems (Excel/Access and SQL).
- Broad understanding and experience working with digital marketing technologies including Google Analytics, Google Big Query, DMPs, targeting/digital optimization marketing platforms.
- Experience with Tableau or similar data visualization tools.
- Proficiency in Microsoft Office Suite.
- Strong organizational, communication and presentation skills.
- Ability to handle concurrent projects with attention to detail and accuracy.
- Experience developing management level reporting.
- Ability to translate technical concepts to a broad group of marketing stakeholders.

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