Product Manager Enabling Technologies Mena
7 days ago
**Why join Stryker?**:
Our total rewards package offering includes bonuses, healthcare, insurance benefits, retirement programs, wellness programs, as well as service and performance awards - not to mention various social and recreational activities, all of which are location specific.
Competitive Insights
- Assesses the impact of competitive dynamics and points of parity / points of difference through competitive analysis.
- Researches features, uses and competitive quality of a specific product.
- Utilizes specific approaches and tools for gathering and collating competitive information
Customer Insights
- Understands the needs of the primary and secondary customers. and how to articulate the value proposition to the specific audience.
- Works with inputs from KOL network.
- Explains different product features to different customers as appropriate to their needs.
Customer Centric Development
- Surfaces new or unexpressed customer needs.
- Focuses product and service features and functions on the customer's critical success factors.
- Develops consistent processes for maintaining customer engagement.
Developing the Strategy and Marketing Plan
- Understands the linkages between all components of the Big Picture framework; relates upstream decisions to executional decisions.
- Collaborates in developing key strategy documents: strategic plan, annual marketing plan, product launch plans, etc.
- Translates the marketing plan to specific marketing activities to carry out the plan.
Budgets
- Accurately forecasts resource needs.
- Applies established organizational practices in budgeting.
- Participates in the budgeting process cycle, necessary inputs and reporting requirements.
Value Prop Segmentation
- Performs needs-based segmentation (i.e., behavioral, attitudinal, and aspirations).
- Identifies and measures customer variable importance and perception.
- Uses Main and Dynamic Variable concepts to explain competitive dynamics in the category.
Value Prop Targeting & Positioning
- Leads the value proposition development work including the following components: customer beliefs and behaviors, main and dynamic variables and reasons to believe brand value.
- Can succinctly describe desired customer beliefs and behaviors required to meet the Brand's (product or portfolio) goals in the planning period.
- Writes target audience descriptions that reveal customer insights for the major customer stakeholders involved with the brand.
Brand Stewardship
- Understands difference between core competence, strategic asset and benefit.
- Translates the core competence and strategic assets of the company to marketing strategies and tactics.
- Applies the core competencies of the product or portfolio to marketing strategies and tactics.
Evidence Generation
- Links types of evidence (clinical, use, economic) to specific value proposition elements and specific stakeholders.
- Proposes objectives for evidence generation and evaluates individual studies for alignments with evidence generation strategy.
Marketing Objective
- Links customer acquisition and retention goals to business outcomes.
- Ties the business goal of the product or portfolio to the overall goal of the business.
- Understands Hand, Head and Heart Loyalty and which one is appropriate for the product or portfolio.
Source Volume and Strategic Objective
- Can estimate the effort needed to target each customer group in all four Big Picture quadrants.
- Synthesizes market trends and makes recommendations on sources of volume and strategic focus.
- Relates potential opportunity from each strategic quadrant to the product or portfolio strategic focus, based on tradeoffs amongst the strategic quadrants.
Sales Distribution Channel
- Works with a sales strategy for a specific channel, product, and market.
- Develops new strategies, sales tools, and communication plans of various products and customer bases.
Sales Enablement
- Applies clinical knowledge in combination with technical knowledge to educate and articulate value.
- Analyzes sales data and identifies areas for growth.
- Thoroughly familiar with the selling process and the translation of benefits into a selling script based on the clinical need.
Sales Training
- _ If business has a sales training/enablement function, this section can be adjusted to show collaboration between the two functions:_
- Sets the sales training strategy for the product or portfolio
- Creates additional sales training tools and resources to assist in continued understanding of business unit product offering
Forecasting/IBP
- Develops accurate volume forecasts grounded in an understanding of market and trial dynamics. Prepares forecasts that reflect potential risk and uncertainty.
- Researches key factors, measurements and variables used in forecasting.
- Reports on problems associated with sales forecasting activities.
Pricing
- Knows how to set price and develop a pricing approach consistent with the Marketing Strategy and bran
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