Marketing Effectiveness Manager

1 week ago


Dubai, United Arab Emirates Electrolux Full time

Your Role

This role is based in UAE reporting to Head of Marketing. The primary function of this role is to ensure data-driven marketing in order to maximize impact. Data from various sources will be compiled, analyzed and actionable insights will be generated. Tracking and governance will be key to measure the effectiveness of various initiatives for our key brands in key markets.

The Marketing Effectiveness Manager will work closely with stakeholders in marketing, product line & sales team. A key requirement is to lead our data analytics team in the most optimal manner.

A Typical Day

Market sensing of the core markets using GFK and Euromonitor
Analyzing retailers data to generate insights, identify gaps and opportunities
Analyzing projects database to generate leads for the sales team
Commercial launches - governance of the commercial launches tracker, cross functional collaboration with all stakeholders

Developing marketing calendar by market - Seasonality, Promotions and Launches
Track competitor pricing by market and product category
Star products classification by market
Product penetration, life cycle studies for core markets
Develop display matrix for our core regions and shop profiling
Enhance retail sellout - Identify gaps and opportunities
Mystery shopping insights
Stock and sell through - Identify gaps and opportunities
ROI trackers for our 360, E-commerce and retail activities
Tracking of promoters sellout, promoters ROI and targets vs achievement
Track product listings for websites and E-commerce retailers
Work closely with data analytics squad in an agile manner to bring efficiency

Minimum Qualification

EDUCATION
You should have a degree in marketing, business, or related field;
Fluent in English (oral and written), Arabic is a plus

EXPERIENCE
5- 7 years of experience in Field Force Management, Retail marketing, Retail business management or Trade Marketing knowledge
Solid usage of PowerBI, Excel and ability to create Dashboard and Tracker
Experiences in analysis sales data/promotor data and retails data
Experience within a data-driven organization or role

LI-PT1
Passionate - about marketing and delivering simply outstanding experiences.
Organized - you set the pace and the priorities, and then you bring a methodical approach to meeting goals
Agile - Both reactive and proactive, you work efficiently and flexibly to deliver results.
Dynamic - you have the ability to think in a creative and strategic way but are adept at delivering operationally to ensure tasks are followed through to completion.
Energetic - Your enthusiasm is infectious and inspires and engages your colleagues and collaborators to achieve, deliver, and be accountable for their work. You’ll also have the stamina essential to delivering results in both the short and long term.
Fast learner - with the ability to adapt quickly in unfamiliar situations.
Excellent communicator - with strong presentation skills



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