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Digital Marketing Manager
2 weeks ago
**Responsibilities**
- Responsible for the product DSP advertising platform, and the development of marketing strategies for different products.
- Leverage platform knowledge of Google Analytics and DSP to extract reports and analyze data effectively.
- Lead advertising campaigns, resulting in an increase in conversion rates.
- Oversee budget management across multiple campaigns ensuring alignment with client goals.
- Execute daily AD delivery plans, monitor real-time AD background data for optimization, and conduct regular tests to enhance AD delivery effectiveness. Analyze and organize advertising data to optimize advertising strategies.
- Gather, summarize, and analyze market information throughout the product marketing process, offering constructive suggestions based on findings.
- Conduct market analyses for diverse products to optimize delivery effectiveness.
- Identify and establish partnerships with different DSP platforms for collaboration.
**Qualifications**
- Demonstrates a high sensitivity to data changes and exhibits excellent analytical judgment and the ability to interpret market demands based on dynamic information.
- Possesses strong leadership skills and thrives in high-pressure environments.
- Strong communication and independent thinking skills.
- Exceptional execution skills and innovative mindset coupled with a flair for creative design.
**Major DSP tools**:
The Trade Desk, Moloco, Criteo, AcuityAds, Mediasmart, Jampp
Pay: AED12,000.00 - AED15,000.00 per month
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