Marketing & Communications Manager

7 days ago

Dubai, United Arab Emirates A. Lange und Söhne Full time

Reference Code: 93115**Marketing & Communications Manager**:

- Dubai, DU, AE- PermanentSince the legend's reincarnation in 1994, A. Lange & Söhne has been one of the most respected and successful watch brands in the luxury sector. Our whole aim is to continue our tradition with new, outstanding products, very much in keeping with Lange's claim: State-of-the-art tradition. What we expect from our watches, we expect from us: Never stand still.

**JOB TITLE ALS Marketing & Communications Manager**

**REPORTING TO **Managing Director***

**LOCATION **Dubai

**MAIN PURPOSE**

Define, implement and manage the Marketing and Communications strategy for A. Lange & Söhne in the Middle East in line with HQ guidelines and within a defined budget. The Marketing & Communications Manager will initiate and implement all marketing initiatives, ensuring a high level of customer centricity and integrated customer engagement through all touch points with the aim to increase brand visibility, brand awareness, desirability, and capture market share.

**RESPONSIBILITIES**

**Strategy**
- Define a client centric 360 Marketing and Communications strategy for the region, in line with HQ guidelines and market specificities and in close co-operation with Managing Director and Retail Director.
- Build and implement the Media, Event and PR strategies in the region.
- Recommend new ideas to develop and improve per market the brand awareness and notoriety.
- Implement the action plan in coordination with the retail teams.
- Define and manage A&P budget with strategy in mind and enough agility to adapt to last minute opportunities or challenges.
- Manage and control the A&P budgets with HQ, Retailers and Business controllers

**Communication, Media & PR**
- Define and implement a communications action plan for the region.
- Events and PR: Organize events in line with HQ guidelines (product launches, boutique openings, tactical events, annual exhibitions, Watches & Wonders etc.) and ensure that the ROI are in line with the set objectives and client equation.
- Manage all related Press and PR activities in co-operation with local PR agency and HQ PR department.
- Manage local media spend and coordinate with Mediacom to devise with a 360 yearly media strategy and plan.
- Establish and provide the team with regular market analysis, competitor intelligence research, practices benchmarks for Media, events & PR and product launches activities.
- Provide the team and HQ with 360 reports post PR activations.

**Events**
- Propose global and relevant events strategy and program to maximize the Maison exposure and visibility for the region.
- Define the right mix of events (commercial, image, in-store, on location, etc.).
- Elaborate and propose partnerships to collaborate with at brand, market or boutique level, aligned with Maison's standards, target audience and business objectives.
- Propose, brief and manage external event agencies.
- Handle client treatment during events.
- Budget planning and monitoring.
- Plan, adapt and implement the Lange Roadshow concept in the region.

**Trade and retail Marketing**
- Responsible for implementing and monitoring the Corporate Visual Merchandising Guideline and ensure proper representation of the brand in all networks.
- Responsible for optimizing the visibility in all markets, in each door and boutiques in close co-operation with retail team.
- Manage and supervise Trade marketing tools (display material, rotating in-store visuals, client gifts etc.) within a defined budget.

**CRM**
- Define and implement a local CRM strategy in line with HQ guidelines and in close cooperation with Retail Director.
- Share monthly client/retail equation updates and analysis with Retail team.
- Monitor the CRM activity (define and follow the CRM KPIs / acquisition, loyalty ).
- Build a clear plan for client experience development on all touch points of the client journey in Lange internal POS.

**Profile**
- Education. University Graduate
- Experience. 8 years (marketing and management)
- Excellent Managerial skills acquired over the course of at least 5 years
- Management of a team
- Motivated and Mature
- Very good contacts with local media/publishing landscape across the GCC
- In depth know how of Marketing and Communications disciplines
- Excellent analytical skills, at ease with numbers
- Communication/ interpersonal skills, excellent relationship Manager
- Good understanding of retail, past retail experience a plus
- Language: Business proficiency in spoken and written English is a must, German is a plus

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