Brand Manager

4 months ago


Dubai, United Arab Emirates Nestle Operational Services Worldwide SA Full time

**POSITION VACANCY**

**Brand Manager - Dairy**

**POSITION SNAPSHOT**

Location: Dubai
Company: Nestlé

***

Joining Nestlé means you are joining the largest food and Beverage Company in the world. At our very core, we are a human environment - passionate people driven by the purpose of enhancing the quality of life and contributing to a healthier future.

As Brand Manager for our NIDO business you will be working with a team to keep on strengthening the brand to delight consumers and generate strong business results linked to building equity and changing consume behaviors. You will contribute to the development and execution of the brands digital strategy with strong and functionally aligned plans.

**A DAY IN THE LIFE **
- Business Strategy inputs and planning:

- Support on annual brand strategic priorities as an input for ICP development by clusters. Does not plan ICP by country: detailing and articulating the key-initiatives and deliverables to the clusters with set timelines. Clusters follow-up to ensure the ICP implementation & results tracking
- Tracks the metrics that matters on his/her respective brands: in coordination with Cluster Marketing, eBusiness, CIMI
- CCVP analysis support and supports decision-making by providing ongoing data and insights related to brand properties (e.g., websites, social, eCommerce) and industry trends, with full support of CIMI and Cluster teams
- Provide recommendations on pricing and promotional strategy and on the selection of SKUs for key channels, Understands the omnichannel environment and contributes to the development of category strategy
- Execute & track management to ensure projects, I&R, and business plans are executed, and results tracked
- Performs PFME key post evaluations (with the support of Data Analytics), regional budget management and tracking
- Drive SKU Harmonization / Optimization/Simplification initiatives, providing recommendations to the Marketing Head/SBM
- Brand & Communication Strategy & development process: Supports the creative development process & Equity measurement:

- On Centralized brands Comms: Participate to the communication process under the guidance and sign off from the Regional Marketing Head & SBM: Campaign briefs, creative development/adaptation in coordination with SBU/GBU
- For localized brands Comms: Provide high level toolkit with overarching framework & guidance. The guidance should include the Big idea, engagement strategies, Brand properties and mandatory executional elements (TOV, Casting requirements, appetite shots ) to ensure ONE BRAND external impact and building. Cluster marketing develops/amplifies/localizes assets as output - in partnership of the HO Team based on abovementioned framework.
- Works in partnership with the media and communication agencies, informing/coordinating with relevant cluster team to plan for Panarab campaigns (1 integrated brief)
- Tracks the Overarching brand Equity measurement and corrective actions
- Connects with eBusiness team to reinforce branding and key content development, consumer portrait and overall CEF update for the brand, creating attractive and rewarding brand experiences frameworks and guidance.
- Ensure Key support to ensure equity measurement regularly tracks the relevant digital/eBusiness KPIs (incl. internal and industry benchmarking) to ensure achievement of targets.
- Shopper communication support to CDT HO: Brief, message matrix, creation, overall toolkits if relevant for his/her brands/Key connection with CMI Regional to implement key Research
- I&R Deployment: Ensures consumer centricity, applies Innovation levers, contributes and executes Innovation pipeline, maintains vibrancy via relevant renovation for his/her brands:

- Provide product experiences that meet or exceed the nutritional and sensorial expectations of consumers.
- Support on I&R pipeline definition & opportunity identification. Connect with CIMI team to develop research to increase sharing across clusters, leads on concept and packaging development and testing for multi-cluster I&R
- I&R Implementation follow up with different stakeholders incl. clusters & PMOs: coordinating to build the business case, launch plans, recipe development, incl. the 60/40+
- Packaging development -oversees the process with D2D team while being responsible for multi-clusters SKU labels (Process & authority matrix to be reviewed)
- Provides overall toolkits to support the new launches / relaunches, supports in the creation of attractive brand experiences/ideas across contact points - to be implemented by the cluster teams, under the guidance of the Marketing Head/SBM
- Post evaluation and learnings implementation

**What will make you successful**
- Minimum 5 years’ experience in marketing, which may include some years in other function ideally in CDT/ Sales at Nestlé or equivalent FMCG.
- Experience working in cross functional teams incl. Core Brand Building critical experience
- Understanding of key drivers


  • Brand Executive

    7 months ago


    Dubai, United Arab Emirates Contact Lenses Brand Full time

    CONTACT LENSES BRAND BRAND SPECIALIST What we want: 1. International Distribution Management: - Coordinate with distributors and retailers across various countries to ensure seamless brand representation and availability. 2. Creative Brand Development: - Conceptualize, design, and implement creative Point of Sale Materials (POSM) and visuals to enhance...

  • Brand Strategist

    2 weeks ago


    Dubai, United Arab Emirates Brand New Galaxy Full time

    **Company description**: **Brand New Galaxy MEA **is a global independent marketing & tech platform purpose built to drive commerce for brands in the Middle East & Africa region. BNG MEA combines 9 specialized agencies under one collaborative platform. We are digital experts with international expertise in #E-Commerce, #Creative & #Content Production,...

  • Brand Manager

    4 months ago


    Dubai, United Arab Emirates GIOVANNI Full time

    **Job Title: Brand Manager** **Job Location**:Dubai** A Brand Manager is responsible for developing and implementing strategies to enhance a brand's reputation, positioning, and overall value. They work closely with marketing teams, sales departments, and other stakeholders to ensure that the brand's identity and messaging are consistent across all...

  • Brand Manager

    3 hours ago


    Dubai, United Arab Emirates DP World Full time

    **Job Purpose**: The purpose of the Brand Manager is to support the Head of Brand and Content in progressively aligning all DP World activities with the brand strategy. As part of the Brand and Content Centre of Excellence, the scope of the role is global and Group-wide, including all subsidiary companies. Key responsibilities are to help all businesses,...

  • Brand Manager

    1 day ago


    Dubai, United Arab Emirates ERC International Full time

    The Brand Manager works in partnership with their stores to manage overall business and deliver sales results. Responsibilities include but are not limited to timely placement and processing of merchandise, maintaining strong visual presentation and identifying store specific opportunities. **Responsibilities**: Brand Growth and Profitability - Maximize...

  • Brand Manager

    7 months ago


    Dubai, United Arab Emirates STARTVILE MARKETING SERVICES Full time

    ‍**Brand Manager Duties** - Develop brand strategies through integrated marketing that builds value, builds equity, and builds business - Develop and oversee media plans that increase visibility and awareness - Maintain consistent branding with company’s product, services, image, and voice - Develop, implement, and manage comprehensive branding and...

  • Brand Manager

    2 weeks ago


    Dubai, United Arab Emirates Talent First HR Consultancies co. Full time

    A Brand Manager is required for gifting company based in Dubai ,UAE which provides flowers, cakes, plants and other gift items to customers and delivers across 450+ cities & towns across India and 120+ countries worldwide, mainly through ecommerce platform and through their conventical store as well. - You will have to manage advertisement agencies based in...

  • Brand Manager

    3 days ago


    Dubai, United Arab Emirates Right View Group Full time

    **Role as a Brand Manager** **Requirements**: - Proven ability to develop brand and marketing strategies and communicate recommendations to executives. - On boarding KDR clients and establishing new clients. - Experience in identifying target audiences and devising effective campaigns. - Brand Coordination with in - house designers and to track if the...

  • Brand Manager

    5 days ago


    Dubai, United Arab Emirates ERC International Full time

    Key Responsibility **Brand Growth and Profitability** - Maximize sales and profitability of brand stores in line with Company targets. - Develop the brand launch strategy in consultation with the Brand General Manager. - Control costs within budgetary guidelines for the brand stores. - Maximize productivity in stores through effective deployment of...

  • Brand Manager

    7 months ago


    Dubai, United Arab Emirates Wayz HR Solutions Full time

    Are you passionate about the Restaurant industry? Do you have a creative mindset and a strategic approach to marketing? We are seeking dynamic individuals to join our team as Lebanese Restaurant Brand Manager. If you thrive in a fast-paced environment and have a proven track record in brand management and marketing, we want to hear from...

  • Brand Manager

    2 months ago


    Dubai, United Arab Emirates Rivoli Group Full time

    Managing the overall responsibility of designated brands - Focusing on marketing (ATL/BTL) activations of the portfolio, to drive sales - Achieving sales target across brands & defined geographical coverage - Setting the annual brand budgets and developing the business & marketing plans - Tracking sales and developing contingency plans to cover up any...

  • Brand Manager

    7 months ago


    Dubai, United Arab Emirates BestinBrands Full time

    **About the Company**: BestinBrands is the leading authorized distributor of more than 100 brands in Bangladesh across 3 categories: - Luxury beauty categories - Food & Beverage - Toys As the brands portfolio is growing, we are looking for a Brand Manager based in Dubai to take over some brand management. **BRAND MANAGER** **Main...

  • Brand Manager

    2 months ago


    Dubai, United Arab Emirates INDEX Trading and Investment Full time

    Develop and execute brand strategies to ensure a consistent and compelling brand image across all franchisee-operated shops. - Provide support and guidance to franchisees to ensure they adhere to brand standards, maintain quality, and uphold brand values. - Plan, implement, and oversee marketing campaigns that drive foot traffic, sales, and brand loyalty for...

  • Brand Manager

    4 weeks ago


    Dubai, United Arab Emirates Greenhouse Foodstuff Trading LLC Full time

    Join Greenhouse Foodstuff as a **Regional Brand Manager** for our Bakery & Pastry brands. This strategic role requires a deep understanding of consumer behavior, market dynamics, and a passion for driving brand growth across multiple markets. If you have experience in brand management within the food distribution or bakery and pastry industry, we want to...

  • Brand Manager

    7 months ago


    Dubai, United Arab Emirates Rain Management Consultancies Full time

    **Position Overview**: As a Brand/Content Manager, you will play a pivotal role in shaping and maintaining the overall brand identity and content strategy for the company. Your primary responsibility will be to create, curate, and manage compelling content that aligns with the brand's vision and resonates with the target audience. This position requires a...

  • Brand Manager

    7 months ago


    Dubai, United Arab Emirates ORIENTAL WISEMAN GENERAL TRADING Full time

    **Position Overview**:As a Car Brand Manager, you will be responsible for overseeing and executing marketing strategies to promote and enhance the brand image and sales performance of a specific car brand within the company's portfolio. Your role will involve developing and implementing brand strategies, managing cross-functional teams, analyzing market...

  • Brand Manager

    8 months ago


    Dubai, United Arab Emirates Notions Group Full time

    **Job Overview** We are seeking a talented and experienced Brand Manager to join our marketing team at Notions Group. As a Brand Manager, you will be responsible for developing and executing brand strategies to strengthen brand equity, drive brand awareness, and increase market share. This is an exciting opportunity to lead brand-building initiatives and...

  • Brand Manager

    3 hours ago


    Dubai, United Arab Emirates V REKRUT HR SOLUTIONS Full time

    Looking to Hire a Graduate with minimum 5 years of experience in brand management and strong understanding of consumer behaviour, market dynamics, and brand positioning. One will be responsible for developing and executing effective brand strategies to drive brand awareness, enhance brand equity, and achieve business objectives. **Job Types**: Full-time,...

  • Brand Manager

    7 months ago


    Dubai, United Arab Emirates MIMAR MODELS MODEL BUILDERS Full time

    We are seeking a creative and strategic Brand Manager to develop, implement, and manage our brand strategy. The Brand Manager will be responsible for maintaining brand integrity that aligns with our brand values and objectives. Job Responsibilities: - **Strategic Brand Development**: Crafting and executing long-term strategies that align the brand with...

  • Brand Manager

    3 months ago


    Dubai, United Arab Emirates ERKIDA Full time

    Develop and implement brand strategies to enhance brand awareness and market position - Conduct market research to understand consumer needs, market trends, and competitive landscape - Collaborate with cross-functional teams to ensure brand consistency across all channels - Create and manage marketing campaigns to promote brand initiatives and product...