E-commerce Product Development Controller, Arabian

6 months ago

Dubai, United Arab Emirates The Emirates Group Full time

Job Purpose: Part of the Emirates Group, Arabian Adventures is far more than an award-winning provider of desert safaris in Dubai We're equipped to provide a wide range of exclusive tailor-made services - from planning, contracting hotel space, transfers, arrivals and in-resort assistance, to organising excursions and safaris and managing events. Through our dedication to showcasing the region's rich heritage and natural beauty, we invite travellers to embark on unforgettable and transformative explorations of this captivating destination. Our outstanding reputation, both for our creative approach and attention to detail, has made us the first choice for some of the world's most reputed tour operators, incentive houses and cruise lines. Click here to join the adventure Arabian Adventures, in destination, recently repositioned itself from desert experience's provider to the Dubai Experts. As Ecommerce Product Development Manager, your role is to continue to execute this strategy, by managing the Arabian Adventures website end to end. With customer experience at the forefront, designing & executing inspirational campaigns, optimising the website and maximising all revenue opportunities through cross selling, upselling, collaborations and partnerships. In this role, you will: - Manage and implement the market specific strategies based on the short and long-term plan of the department to increase online bookings, conversions and sales - Provide detailed analysis and recommendations to the management team on a regular basis for the short and long term plans for products and their distribution across various channels. Prepare post-campaign/ post-test analysis and clearly communicate results and key learnings with business stakeholders - Liaise with all internal and external stakeholders to ensure all online campaign activity initiatives are properly identified, communicated, planned, executed and measured and comply with commercial objectives and online legal requirements. - Identify potential productivity and system improvement areas by keeping abreast of the industry best practices and propose to the relevant stakeholders within the EK Group (e.g. Corporate Communications, BSG, EGIT etc.) for their evaluation and implementation. Actively participate in the testing of Dnata Travel system implementations - Implement and maintain the digital marketing strategy along with Product Development section of Arabian Adventures and Corporate Communications, including procedures and best practice for Search Engine Optimization, Pay Per Click, Campaign Management, Media model (i.e. advertising and monetizing traffic), etc. - Manage the overall site and content administration including the look and feel of B2C online channels, content on the website and merchandising. Ensure alignment of online with offline activities, accurate and quality inventory of marketing materials for distribution to online trade partners and liaise with Product Development and Corporate Communications for feedback and/or approvals for all website content and functional changes. - Support the online Product Management portfolio for the Arabian Adventures website (destination management, products) that meet customer demand. Ensure all fulfilment and payment processes are implemented, supported and managed in liaison with BSG and Finance. - Analyze funnels, visitor behavior and journey on the site to improve user experience as well as CRM Analytics on online profiling, retention, conversion, up-sell, cross-sell - Proactively using data, trends, competitor and market insights, as well as an understanding of the customer, to develop valuable and strategic recommendations that support acquisition manager and marketing teams with campaign planning. Use data to 'tell a story' and produce visual presentations to relay insights from the data - Ownership and management of all aspects of web analytics, eCommerce customer sign-ups, traffic and revenue tracking. Communicate relevant information to team members, management team and cross-functional partners. - Monitor, analyze and make recommendations on key components and activity on the site including landing pages, abandonment rate, and traffic trends based on on-site trends, market and competitor analyses Make recommendations on all pricing and product activities based on this - A-B and multivariate test design (for marketing activity, as well as on-site performance for input to the product team) - Develop Test and Learn strategies to drive incremental revenue (creative testing, new channel entry, etc.).

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