Digital Marketing Manager
6 months ago
**Job Summary**:
**Responsibilities**:
- Develop and execute comprehensive digital marketing strategies to drive brand awareness, generate leads, and increase customer engagement.
- Conduct market research and analyze customer insights to identify trends and opportunities for growth.
- Monitor and optimize website performance, including conversion rates, traffic, and user experience, using web analytics tools (e.g., Google Analytics).
- Utilize data-driven insights to optimize campaigns, improve targeting, and maximize ROI.
- Collaborate with cross-functional teams to develop and implement effective digital marketing initiatives aligned with overall marketing and business objectives.
- Manage and maintain the company's social media presence across various platforms, including content creation, community engagement, and performance tracking.
- Track and analyze campaign data, generate reports, and provide actionable insights to drive data-driven decision-making and continuous optimization.
- Stay up to date with the latest industry trends and best practices in digital marketing, including emerging technologies, platforms, and strategies.
- Identify opportunities for new digital marketing channels and innovative strategies to reach target audiences.
**Qualifications**:
- Bachelor's degree in marketing, business, or a related field (Master's degree preferred).
- Proven working experience as a Digital Marketing Manager or in a similar role.
- In-depth knowledge of various digital marketing channels, tools, and platforms.
- Proficiency in web analytics tools (e.g., Google Analytics) and ability to analyze data and provide actionable insights.
- Experience with marketing automation platforms, CRM systems, and A/B testing.
- Excellent analytical and problem-solving skills, with the ability to interpret complex data and translate it into actionable strategies.
- Strong project management skills and the ability to manage multiple campaigns simultaneously.
- Exceptional written and verbal communication skills.
- Creative thinker with a passion for digital marketing and staying ahead of industry trends.
**Job Types**: Full-time, Permanent
Pay: AED10,000.00 - AED20,000.00 per month
Ability to commute/relocate:
- Dubai: Reliably commute or planning to relocate before starting work (preferred)
**Experience**:
- Digital Marketing: 5 years (preferred)
- Social Media Marketing: 3 years (preferred)
**Location**:
- Dubai (preferred)
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