Digital Marketing Manager

6 days ago

Sharjah, United Arab Emirates Al Marwan Heavy Machinery Full time

**About the job**

Al Marwan Group is a holding company established in 1978, Al Marwan Group has grown a strong diversified portfolio in real estate development & management, hospitality, general contracting and heavy equipment trading of brand new and used equipment for the construction, mining, oil, and gas industries.

The main tasks will not be limited to:

- Responsible for setting the go‐live marketing strategy, from Awareness to user acquisition and conversion & retention plans.
- Seek growth across new user acquisition, activation, retention and conversion using multi-channel approach customized strategies ensuring high customer lifetime value
- Develop compelling content strategies aligned with campaign objectives, ensuring consistent messaging across various digital channels.
- Utilize analytical tools to monitor campaign performance in real-time, identifying trends, optimizing tactics, and adjusting strategies for optimal results.
- Manage digital campaigns on all social media platforms, google ads, youtube ads, and other channels.
- Implement advanced SEO practices to enhance on-site and off-site SEO, ensuring optimal performance and higher rankings on SERPs.
- Elevate website's authority presence by actively managing link-building efforts and enhancing online reputation.
- Analyze performance metrics, monitor keyword rankings, and provide data-driven recommendations for continuous improvement.
- Manage paid media marketing performance strategies, ensure the continuous optimization versus growth KPIs and ROIs
- Optimize paid and non paid advertising campaigns using SEO and other tools according to company set targets and goals
- Monitor growth KPIs and propose growth hacking opportunities (new market expansion, exploring new digital channels, across app marketing)
- Strategize, plan and report Marketing Budgets versus growth targets and revenues across all digital channels
- Maintain a healthy ROI rate versus digital spend from design to audience targeting, digital platform selection to marketing insights and optimization
- Conduct keyword research to optimize Google ads & suggestions on website content.
- Scale campaigns to maximize ROI

**Requirements**:

- Bilingual [English & Arabic]
- 7+ years of digital marketing experience in a rapidly scaling business or have worked in high-growth environments such as tech, strategy consulting, or agency
- Have a growth hacker mindset and leverage creative growth channels to rapidly scale portfolio of Consumer Products
- Proven ability running larger, cross-market campaigns with multi-channel execution
- Expert navigating different social media platforms
- Understanding of media analytics & media buying tools such as Facebook Business Manager, Google search, display ads, and Google Analytics.

Ability to commute/relocate:

- Sharjah: Reliably commute or planning to relocate before starting work (required)

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