Brand and Digital Marketing Manager

7 months ago


Sharjah, United Arab Emirates HR Consultant Full time

We are seeking a talented and creative Brand and Digital Marketing Manager with a strong design background to join our team. This role offers the opportunity to lead innovative marketing strategies, shape our brand identity, and drive digital engagement.

**Role and Responsibilities**:
Brand Strategy and Design:

- Develop and refine the company's brand strategy, ensuring alignment with the company's goals and values.
- Create and maintain brand guidelines, including logos, colors, typography, and visual assets.
- Conceptualize and design compelling visuals that communicate our brand story across various platforms.

Digital Marketing:

- Design and optimize online advertisements, ensuring they resonate with our target audience and drive engagement.
- Collaborate with the digital marketing team to develop landing pages and user experiences that are visually appealing and user-friendly.

Content Creation:

- Generate creative and high-quality visual content for digital marketing initiatives, such as social media posts, infographics, videos, and animations.
- Collaborate with content creators and copywriters to ensure visual assets align with the overall messaging.

Website Design and Optimization:

- Manage the design and user experience of our website, ensuring it reflects the brand's identity and provides an intuitive navigation experience.
- Implement design changes and enhancements to optimize website conversion rates and user engagement.

Data-Driven Insights:

- Analyze key performance metrics related to digital marketing efforts, such as website traffic, click-through rates, and conversion rates.
- Use data insights to refine strategies, improve campaign performance, and identify opportunities for growth.

Creative Leadership:

- Collaborate with cross-functional teams to ensure design consistency and alignment with overall brand messaging.

Market Research:

- Conduct market research to identify industry trends, consumer preferences, and competitive landscape, and translate findings into actionable design and marketing strategies.

Event and Campaign Collateral:

- Design promotional materials for events, trade shows, and campaigns, maintaining a cohesive visual identity.

**Qualifications**:

- Bachelor's degree in Marketing, Design, or related field (Master's degree is a plus)
- Proven experience, minimum 5 years as a Brand/Digital Marketing Manager, with a strong portfolio showcasing design skills and successful marketing campaigns.
- Proficiency in graphic design tools such as Adobe Creative Suite (Photoshop, Illustrator, InDesign), and familiarity with video editing tools.
- Strong analytical skills to interpret data and make informed decisions.
- Excellent project management skills, with the ability to manage multiple campaigns and deadlines.
- Creative thinker with the ability to innovate and bring fresh ideas to the team.
- Strong leadership and communication skills to collaborate effectively with cross-functional teams.

**Salary**: From AED1.00 per month

Ability to commute/relocate:

- Sharjah: Reliably commute or planning to relocate before starting work (required)

License/Certification:

- UAE Driving License (required)



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