Brand and Digital Marketing Manager
7 months ago
We are seeking a talented and creative Brand and Digital Marketing Manager with a strong design background to join our team. This role offers the opportunity to lead innovative marketing strategies, shape our brand identity, and drive digital engagement.
**Role and Responsibilities**:
Brand Strategy and Design:
- Develop and refine the company's brand strategy, ensuring alignment with the company's goals and values.
- Create and maintain brand guidelines, including logos, colors, typography, and visual assets.
- Conceptualize and design compelling visuals that communicate our brand story across various platforms.
Digital Marketing:
- Design and optimize online advertisements, ensuring they resonate with our target audience and drive engagement.
- Collaborate with the digital marketing team to develop landing pages and user experiences that are visually appealing and user-friendly.
Content Creation:
- Generate creative and high-quality visual content for digital marketing initiatives, such as social media posts, infographics, videos, and animations.
- Collaborate with content creators and copywriters to ensure visual assets align with the overall messaging.
Website Design and Optimization:
- Manage the design and user experience of our website, ensuring it reflects the brand's identity and provides an intuitive navigation experience.
- Implement design changes and enhancements to optimize website conversion rates and user engagement.
Data-Driven Insights:
- Analyze key performance metrics related to digital marketing efforts, such as website traffic, click-through rates, and conversion rates.
- Use data insights to refine strategies, improve campaign performance, and identify opportunities for growth.
Creative Leadership:
- Collaborate with cross-functional teams to ensure design consistency and alignment with overall brand messaging.
Market Research:
- Conduct market research to identify industry trends, consumer preferences, and competitive landscape, and translate findings into actionable design and marketing strategies.
Event and Campaign Collateral:
- Design promotional materials for events, trade shows, and campaigns, maintaining a cohesive visual identity.
**Qualifications**:
- Bachelor's degree in Marketing, Design, or related field (Master's degree is a plus)
- Proven experience, minimum 5 years as a Brand/Digital Marketing Manager, with a strong portfolio showcasing design skills and successful marketing campaigns.
- Proficiency in graphic design tools such as Adobe Creative Suite (Photoshop, Illustrator, InDesign), and familiarity with video editing tools.
- Strong analytical skills to interpret data and make informed decisions.
- Excellent project management skills, with the ability to manage multiple campaigns and deadlines.
- Creative thinker with the ability to innovate and bring fresh ideas to the team.
- Strong leadership and communication skills to collaborate effectively with cross-functional teams.
**Salary**: From AED1.00 per month
Ability to commute/relocate:
- Sharjah: Reliably commute or planning to relocate before starting work (required)
License/Certification:
- UAE Driving License (required)
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