Digital Marketing Manager

1 week ago

Sharjah, United Arab Emirates Al Jedar Trading Full time

The role of a digital marketer is to develop, implement, and manage online marketing strategies to promote products, services, or brands using various digital channels. Digital marketers leverage the internet and technology to reach and engage target audiences, drive conversions, and achieve business goals. The specific responsibilities of a digital marketer can vary based on the organization, industry, and specialization, but here are some common aspects of the role:
**1. Strategy Development**

Digital marketers create comprehensive marketing strategies that align with the organization's overall goals. They identify target audiences, analyze market trends, and choose the most effective digital channels and tactics to reach potential customers.

**2. Content Creation and Management**

Creating engaging and relevant content is a key part of digital marketing. This includes writing blog posts, creating videos, designing graphics, and managing social media content. Content should resonate with the target audience and convey the brand's message.

**3. Search Engine Optimization (SEO)**

Digital marketers optimize website content and structure to improve search engine rankings. This involves keyword research, on-page optimization, link building, and monitoring search engine algorithm changes.

**4. Social Media Marketing**

Managing social media platforms is crucial for building and maintaining brand presence. Digital marketers develop social media strategies, create content calendars, engage with followers, and use paid advertising to reach specific demographics.

**6. Pay-Per-Click (PPC) Advertising**

Digital marketers use platforms like Google Ads and social media ads to create targeted advertising campaigns. They manage budgets, create ad copy, select keywords, and monitor ad performance to ensure a positive return on investment.

**7. Data Analysis and Reporting**

**8. Conversion Rate Optimization (CRO)**

Improving the efficiency of digital marketing campaigns is a key focus. Digital marketers identify areas for improvement in user experience, landing pages, and conversion funnels to increase the likelihood of conversions.

**9. Marketing Automation**

**10. Stay Updated**

The digital marketing landscape is ever-changing. Digital marketers need to stay informed about the latest trends, algorithms, and technologies to adapt their strategies and tactics accordingly.

**11. Collaboration**

Digital marketers often work closely with cross-functional teams, including designers, developers, content creators, and sales teams, to ensure a cohesive marketing strategy.

**12. Brand Management**

Digital marketers play a role in maintaining and enhancing the brand's online reputation. They monitor online mentions and engage with customers to manage brand perception.

Ability to commute/relocate:

- Sharjah: Reliably commute or planning to relocate before starting work (required)

**Experience**:

- digital marketing: 3 years (required)

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