SEO & Aso Manager

7 months ago


Dubai, United Arab Emirates CAFU Full time

**Responsibilities**
- Creating, implementing, and own overarching SEO marketing strategies and tactics.
- Staying ahead of the trends, strategies, and tactics within SEO and Digital Marketing (AMP, algorithm changes, etc.).
- Monitor redirects, click rate, bounce rate, and other KPIs.
- Developing App Store Optimization (ASO) strategies to ensure that all relevant apps appear at the top of the search results in all applicable App stores.
- Optimize conversion rates for app download pages by utilizing various content and visual tools.
- Managing general digital marketing projects.
- Performing and managing ongoing keyword discovery, expansion, and optimization.
- Align the website with the organisation's brand, strategy and standards.

**Requirements**:

- Bachelor's degree in marketing, business, or a related field.
- 4-7 years of experience in SEO, with a track record of delivering results.
- Strong understanding of SEO best practices, search engine algorithms, and the latest trends in the field.
- Experience with SEO tools such as Google Analytics, Google Search Console, SEMRush, Moz, and Ahrefs.
- Experience with on-page and off-page optimization, including technical SEO, content optimization, and link building.
- Excellent analytical skills, with experience in analyzing data and using it to drive decision-making.
- Excellent communication skills, with the ability to work collaboratively with other teams and present findings to stakeholders.
- Detail-oriented and able to manage budgets effectively.

**Benefits**
- A collaborative environment where diversity is celebrated.
- A flexible workforce.
- A competitive market salary with housing and transport allowances.
- A fast-moving supportive company where everybody takes ownership over their work.
- The opportunity to share in the success of the business with stock options for qualifying employees.
- The opportunity to work on a product with growing global appeal.
- The opportunity to work with some of the most talented people in the industry from well-known digital brands.



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