Digital Media Consultant

2 weeks ago


Dubai, United Arab Emirates Sia Partners Full time

Company Description
**Sia Partners** is a next-generation consulting firm focused on delivering superior value and tangible results to clients as they navigate the digital revolution. Our global footprint and expertise in more than 40 sectors and services allow us to enhance our clients' businesses worldwide. We guide their projects and initiatives in strategy, business transformation, IT & digital strategy, and Data Science. As the pioneer of Consulting 4.0, we integrate AI into our solutions.

**Sia Partners** comprises of 2,600+ consultants with diverse expertise, and operates from 39 offices worldwide across Asia, North Africa, North America, and Australia, in addition to Europe and the United Kingdom.

In the Middle East, **Sia Partners** provides expert advisory services on strategy & execution, innovation, operational performance & cost reduction, cyber & data security, efficient organisation, transformation & change management, HR performance, and IT performance. In addition to these services, Sia Institute, Sia Partners’ world-class international training arm, provides a wide range of learning programs and workshops with modules successfully delivered across various locations and sectors, particularly in the Middle East.

Along with a multinational team, the Partners leading the Middle East offices have a long record of accomplishments and expertise; and play an active role in the realization of the region’ vision in both Public and Private sectors.

**Why join the Sia Village?**

Excellence | Entrepreneurship | Innovation | Teamwork | Care & Support | Employee Wellbeing

These are the six core values that guide all our actions. As an expression of our values, our Sia Village concept describes our commitment to fostering a sense of community within and among our offices. We believe that knowledge sharing is the key, not only to innovation, but to the growth and development of our people.

**Job Description**:
We are looking for a seasoned Digital Media expert to join our team.

Below are the main responsibilities for this role:

- Partner closely with internal stakeholders such as Communications Planning, Social Marketing, Decision Science, and Creative
- This role will involve both innovation and implementation skillsets. Tactical and campaign execution expertise will be valued greatly. The ability to use insights to drive decisions
- Measure performance and outcomes of messages in market and tracking communications performance to inform future decisions and investments. Help shape and drive learning agendas in conjunction with data science and research and insights
- Lead the setup and execution of successful marketing campaigns, owning all aspects of campaign set up, optimization, troubleshooting, and reporting, with a sustained focus on efficiency and scalability
- Partners with agency to ensure successful execution of campaigns.
- Identify testing opportunities and develop testing roadmaps Social Marketing efforts
- Leverage large and abstract datasets to identify scalable drivers of impact for the business
- Own resolution of technical challenges, by collaborating with internal product/engineering teams
- Project manage complex work streams and initiatives across marketing objectives

**Qualifications**:

- 5+ years experience in digital media, 2+ years experience in paid social preferably within a media agency or ad tech firm
- Bachelor’s degree in Economics, Marketing, Business, Statistics, or a related field
- Experience with Facebook Ads Manager and other digital advertising platforms, having crafted media solutions that drive positive outcomes
- Experience creating, implementing and measuring a comprehensive strategy leveraging the Facebook advertising products
- Digital advertising experience, specifically in ad operations, trafficking, demand management and/or data analytics
- Experience building relationships with cross-functional groups and influencing outcomes across multiple levels of management, teams and disciplines
- Experience with A/B testing and marketing effectiveness measurement methodologies and technologies
- Experience with direct response and brand marketing, data and technology solutions, advertising technology, and/or advertising partnerships
- Strong communication, organization and project management experience
- Microsoft Excel experience (e.g. pivot tables, advanced formulas, macros)
- Strong understanding of mobile creative best practices (preferred)
- Experience managing Restricted Content campaigns or campaigns that require the Social Issue, Electoral, or Political disclaimer within Facebook Ads manager that require disclaimers (eg. Housing, Financial Services, Medial Treatments, Gaming) (preferred)
- Proficiency in verbal and written Arabic (preferred)

Additional Information

Please be aware that Sia Partners requires all employees in this position to be fully vaccinated against COVID-19 as a condition of employment. “Fully vaccinated” means that the



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