Request for Proposal

4 weeks ago


Dubai, United Arab Emirates Emirates Nature-WWF Full time

Request for Proposal (RfP) - Moringa Commercialization

Scope of Work

**Consultancy Title**
- Commercialization Consultant - Terrestrial Team

**Unit Name**
- Conservation Unit

**Topic**
- Commercialization Proof of Concept for Moringa (Shu’a) Trees

**Client**
- Emirates Nature-WWF

**Date of Issue**
- 15th November 2024

**Type**
- Short Term Contract

**Emirates Nature-WWF is seeking a consultant to conduct market analysis, establish a strategy, and collaborate on a commercialization proof of concept for native Moringa trees (Shu’a).**

**1. Background and Project Description**

Emirates Nature-WWF, together with local partners, is identifying potential opportunities for commercializing Moringa trees with the aim of supporting the UAE government’s goal to build resilient communities across the UAE. Currently, the project works with local farmers and aims to create more sustainable and profitable pathways by leveraging commercial opportunities from native products.

Moringa trees (Shu’a) are native to the United Arab Emirates and together with local partners, Emirates Nature-WWF has planted 2750 new Moringa tress on 11 local farms. Currently, the project focuses on the regions Masfout, Bithnah and Huwailat with the goal of 3,200 Moringa tress in total at the end of 2024.

The project aims to play a crucial role in expanding farmers’ current revenue streams by harnessing conservation expertise and the private sector to potentially identify an opportunity to grow native trees profitably. While we have seen successful examples of commercializing Shu’a in Saudi Arabia, the potential within the UAE has been largely untapped.

To achieve this goal, the project plans to create a proof of concept for the commercialization of Moringa (Shu’a) which includes elaborating on the supply chain from farm to point-of-sale (POS). Based on these assessments, recommendations for a potential commercial use of Moringa will be proposed.

**2. Objectives of the Consultant**

The key objectives of this consultancy are as follows:

- Map out, identify, and work with the ENWWF team to develop a supply chain from the farm to ‘point of sale’ for an initial proof of concept commercialization effort of Moringa products (one or two), expanding upon existing assessments conducted by Emirates Nature - WWF staff
- Identify potential commercial products for Moringa by using three local partner farms as examples, together with Emirates Nature - WWF staff
- Propose recommendations and outline potential risks and restrictions for farmers

**3. Scope of Work and Activities**

The consultant shall perform all the services/work necessary to fulfill the objectives of the consultancy contract as per the assigned tasks. The work conducted will provide essential information about the opportunities for local farmers to expand existing revenue streams.

Furthermore, these activities will serve as the foundation to expand the network of farmers growing Moringa in the UAE as additional commercialization value will add onto the environmental benefits. Additionally, the project will allow other opportunities including exploring networks to support local farmers even further.

This consultancy is divided into the following tasks:

- **Task 1**: Initial timeline and plan of action.
- **Task 2**: A report that expands upon an existing feasibility study and recommendations to identify potential demand and supply for Moringa products in the UAE. Analysis to include, but not limited to, desktop research on existing products and markets, potential growth and sales estimates, value chain, and potential regulation or restrictions.
- **Task 3**:Detail a potential supply chain and business case, including raw material, supplier, manufacturer, distribution possibilities, and point of sale. Three different farms may be used an example to illustrate it.
- **Task 4**: Support a proof of concept, with EN-WWF staff, to help close the loop enabling understanding of Moringa potential, including relevant price point for all identified product(s).

**Task 1: Initial timeline and plan of action**

In this task, the consultant will present the plan of action and timeline for the assignment. Items should include (but are not limited to) a work plan, timeline, any relevant frameworks, and methods of analysis.

**Task 2: Feasibility report and recommendations**

In this task, the consultant will conduct a feasibility study and provide recommendations on how to progress with commercialization of Moringa products. The consultant will assess the commercial landscape for moringa, including demand (market and potential growth), supply (working with conservation staff and farmers), etc. The following methods, among others, will be considered to collect the necessary information for the assessment:

- Desktop review
- Relevant benchmark data (e.g., market size and similar products)
- Relevant best practices from other markets or countries
- Interviews of expert, farmer


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