Manager Emirati Rewards

2 months ago


UAE, United Arab Emirates du Full time

**Key Accountabilities**:

- Understand the overall needs and usage behaviour of the sub segment to be able to tailor appropriate customer value propositions
- End to end ownership of Emirati 3 rd party reward scheme
- Design, Launch and Improve the reward value propositions for Emirati as per the roadmap liaising with different stakeholders to facilitate proposition launch within the defined time-to-market period
- Negotiate with 3 rd party orgs, to get benefits for the Emirati base
- Frequently interact with these organizations to improve the offers and communicate the benefits du is delivering to them
- Create Go-To-Market strategy, plan, communications briefs for the related campaign by liaising with Brand and Communications, products, and all Sales channels and other front-lining business operations for the respective Customer journeys inn alignment with the core proposition manager
- Liaise with CVM team to launch value extraction and retention campaigns
- Manage Customer adoption of the respective propositions.
- Coordinate with C&C, Sales and Customer Operations, Channel CX, for new proposition and Journeys
- KPIs
- Emirati base
- Emirati Rewards Users, Penetration in base and Frequency of use
- Emirati ARPU
- Emirati Churn and Churn Delta between reward users and non-users
- Emirati Revenue and Margin
- Emirati Market Share
- Emirati NPS and Delta between reward users and non-users

**Qualifications, experience and skills**:
Qualifications:

- Minimum Bachelors in Marketing/ BA /related field

**Experience**:

- Minimum 7 years of experience in Loyalty Schemes and Rewards
- Account management experience would be considered an advantage

**Skills**:

- Good understanding of the telecom market dynamics
- Strong knowledge of customer experience design, marketing research,
- Solid analytical skills
- Great interpersonal and communication skills with ability to deliver within a cross-functional environment
- Solid understanding of communications and media
- High standard of Telecommunication product and service knowledge
- Exceptional communication and negotiation skills
- Minimum requirement, Fluency in English AND Arabic
- Exceptional written and oral communication skills required.
- PC skills Office Suite required


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