E-category Merchandiser

4 weeks ago

Dubai, United Arab Emirates Sephora Full time

**OUR MANIFESTO**

**At Sephora, we stand together, and we stand for something more. For empowerment, for exploration, for the opportunity to impact people’s lives through the unlimited power of beauty. We embrace uniqueness, unleash creativity, and pursue progress every day. Sparked by energy and excitement, our passion is contagious. We are united by a common goal - to reimagine the future of beauty.**

**Reimagine your future, with Sephora.**

**OUR VALUE PROPOSITION**:
We have a powerful culture that fuses aspirations, uniqueness, authenticity and valued by each and every Sephora member:
These are the values:
**Beauty & Beyond**:
We reimagine beauty by inspiring our customers, empowering people and helping them become the best versions of themselves.

**Creativity Unleashed**:
We encourage exploration, innovation and having fun.

**Endless Evolution**:
At Sephora you are empowered to choose your own path and accelerate your growth.

**Boldly Authentic**:
We celebrate diversity and embrace your unique and winning spirit.

**POSITION PURPOSE**
- The E-Merchandiser is responsible for the hands-on coordination and optimisation of our digital assortment experience online.
- Through relevant merchandising, navigation, search, and product content enhancements for a large portfolio of brands, this role will oversee the day-to-day management of a specific category.
- She/he oversees the end-to-end product lifecycle including creation, launch, promotions, and optimisation across web and app for multiple countries.
- This role will need to proactively track commercial performance and use data to recommend improvements that develop SKU, brand, and overall category sales. Ultimately, it’s your job to maximise product visibility for customers to find and purchase products on our websites and apps.

**KEY ACCOUNTABILITIES**
- Execute digital action plans to develop SKU, brand, and sub-category performance online.
- Coordinate online product launches and maintain the active assortment. Ensure products launch on time as per the launch date.
- Optimize category, brand and SKU performance through analysis and merchandising changes.
- Monitor market trends and react through hands-on onsite merchandising update.
- Produce weekly, monthly, yearly performance reports (ad-hoc reports as well).
- Activate gifts with purchases and samples as per the trading calendar.
- Drive category visibility and implement planned calendar activities.
- Act as a Digital ambassador for Sephora across internal departments and with external brands.

Catalogue Management
- Ensure products launches are meeting their planned go live dates.
- Always maintain current and active assortment online for all brands with regular checks to eliminate inactive SKU’s and ensure sufficient stock inventory.
- Proactively follow up identified assortment gaps, pricing queries, master data anomalies and technical bugs that reduce assortment availability.
- Proactively suggest input on sales and stock forecasts for uplift periods and animations.
- Share correct product ID information for Marketing and Activations teams activating visibility.
- Prioritize publish or unpublish requests for products with compliance or other regulatory changes.
- Regularly review the availability of discontinued product to inform when to finally delist.

Product Launch
- Coordinate and execute product launches in line with target launch dates.
- Proactively engage brands on launch timelines to ensure successful on time launches.
- Receive and process brand listing documents with hands on follow up with Brands, Offer or Supply.
- Ensure quality product information by actively checking copy, imagery and product attribute information to ensure it meets the Sephora standard and considers Arabic + English SEO.
- Provide input on launch forecasts for eCommerce and follow up availability of opening stock.
- Plan and share critical paths for high profile launches and conduct stakeholder walkthroughs.
- Flag any risks ahead of time before the launch date.

Merchandising Optimisations
- Commercially merchandise products and categories according to customer behaviour, and react swiftly to trends and market shifts including boosting product search placements.
- Review analysis of category performance per country, ensuring strong understanding of SKU level performance differences and proactive merchandising updates that reflect the trends.
- Regularly review the inbound traffic sources to the category, brands and key SKUs to understand the customer journey and prioritize improvements.
- Routinely analyze global navigation user behavior and enhance through ongoing A/B tests on copy, hierarchy, and link updates.
- Regularly rotate product visibility within category navigation and cross category sections including Newness, Bestsellers, Gifts + Offers.
- Update product level attributes to ensure accurate and relevant filters on Product Listing Pages are optimized across parent category, subcategory

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