Head of Marketing Platforms
4 days ago
Lead, develop and deliver a digital marketing strategy and contribute to the overall departmental strategy.
- Setting measurable and effective KPIs for the functional area in alignment with the Marketing and Communications (MarComms) objectives and DAHC’s strategic goals.
- Management of marketing platforms, social media channels and website, ensuring industry best practice is applied throughout.
- Identify marketing platform updates, trends, and insights, effectively communicating these to marketing colleagues throughout DAHC.
- Manage DAHC’s website(s) strategy including but not limited to content updates, search engine optimization and user experience, ensuring consistency in messaging and branding across the website and landing pages.
- Manage external vendor relationships including approving vendors’ scope of work and project deliverables.
- Provide other internal stakeholders with support and useful recommendations to ensure marketing platforms best practice is applied throughout the organization.
- Develop marketing platforms compliance and governance processes, providing guidelines for use across DAHC in line with recognized platform standards and best practice (e.g., accessibility, data handling etc.).
- Work closely with the internal MarComms team to increase DAHC brand awareness and value with internal and external audiences, ensuring that digital marketing deliverables are aligned with brand mission and values.
- Lead and manage a team of marketing professionals and coordinate the work and outputs of cross functional teams to meet project objectives.
- Track and report progress against plans, assess and manage risks, issues, and associated mitigation plans.
- Manage team budgets and performance.
**المؤهلات و المهارات**
- Bachelor's degree in marketing, business, or a related field.
- Minimum of four years’ experience in a similar role such as Digital Marketing Specialist or Manager.
- At least one year of effective line management experience of one or more staff.
- Highly experienced in digital platform management to include website, CRM, or social media.
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