Marketing Events and Campaign Manager, Private

2 months ago

UAE, United Arab Emirates HSBC Full time

-Job description

**Marketing Events and Campaign Manager, Private Banking (0000KP6X)**

Some careers shine brighter than others
If you’re looking for a role that will help you stand out at HSBC, take a look at how you can fulfil your potential.
Wealth and Personal Banking is our new global business combining Retail Banking and Wealth Management; and Global Private Banking, to become one of the world’s largest global wealth managers with USD1.4 trillion in assets. Our dedicated colleagues serve millions of customers worldwide across the entire spectrum of private wealth, ranging from personal banking for individuals and families, through to business owners, investors and ultra-high-net-worth individuals. We provide products and services such as bank accounts, credit cards, personal loans and mortgages, as well as asset management, insurance, wealth management and private banking, that best suit our customers’ needs.

This role is part of HSBC Global Private Banking marketing team (GPB Marketing). GPB Marketing aims at creating and delivering compelling content and events that drive interactions with the Relationship Managers and HSBC brand to help UHNW and HNW clients and prospects take the next, best action.

The location of the role is UAE, DIFC.

**In this role, you will be**:

- Working with the Head of Marketing EMEA International to develop and execute the Marketing Plan focusing on 4 key countries in MENA.
- Managing key stakeholders across several business lines and geographies, working in a matrix environment.
- Planning and executing marketing events and campaigns in MENA.
- Executing all client events to support the business, and track KPIs.
- Developing and implementing multi-channel marketing campaigns to engage with UHNW, HNW, SFO and MFO audiences, with a focus on driving lead acquisition marketing campaigns/sponsorships.
- Following marketing financial processes, procedures and manage the marketing budget allocated.
- Responsible for proactively identifying risks and providing recommendations on mitigating actions in the event of the internal and external developments e.g. changes in business strategy, revised segmentation, competitor activity, emerging channel development, changes in legislation etc.
- Adhering to HSBC compliance framework: All the marketing activities undertaken must be performed within our compliance framework and aligned with Branding, Communications and our Global Marketing strategy.
Requirements

**To be successful in the role, you should meet the following requirements**:
**Knowledge / Experience**
- Broad based marketing experience, ideally within the financial industry, with strong event management experience across MENA.
- A range of project management experience within marketing i.e. marketing campaigns, sponsorships, branding.
- Proven ability to work in a matrix environment with multiple stakeholders.
- Strong understanding of the private banking industry, its regulations, and cross-border rules.
- Fluency in English.
- Proven ability to work on multi-function projects, and excellent organizational skills.
- Graduation degree is a must to secure a UAE Visa and Work Permit.

You’ll achieve more at HSBC.

HSBC is committed to building a culture where all employees are valued, respected and opinions count. We take pride in providing a workplace that fosters continuous professional development, flexible working, and opportunities to grow within an inclusive and diverse environment.

Issued by The Hong Kong and Shanghai Banking Corporation Limited.

Management of Risk
The jobholder will ensure the fair treatment of our customers is at the heart of everything we do, both personally and as an organisation, and promote an environment that supports diversity and reflects the HSBC brand.
The jobholder will also continually reassess the operational risks associated with the role and inherent in the business, taking account of changing economic or market conditions, legal and regulatory requirements, operating procedures and practices, management restructurings, and the impact of new technology. This will be achieved by ensuring all actions take account of the likelihood of operational risk occurring. Also, by addressing any areas of concern in conjunction with line management and/or the appropriate department.
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Our Global Principles
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