Digital Marketing Manager

6 days ago


Dubai, United Arab Emirates Kerban Projects Full time

**Job Title**: Digital Marketing Specialist (Part-Time / Flexible Hours) to join our marketing team in Dubai

**About Us**:
We are a leading private medical practice located in the heart of Chelsea, London. We are dedicated to delivering exceptional healthcare services, and we’re looking for a forward-thinking **Digital Marketing Specialist** to elevate our online presence using cutting-edge **AI tools** and data-driven strategies to join our marketing team in Dubai

**Role Overview**:
**Key Responsibilities**:

- **Google Ads & Paid Campaigns**:

- Design, launch, and manage Google Ads campaigns targeting high-intent keywords.
- Continuously monitor and optimize ad performance using AI-driven tools for the best ROI.
- Create remarketing campaigns to retarget website visitors and increase conversions.
- **Content Creation & Strategy**:

- Develop engaging and SEO-friendly blog posts, landing pages, and service descriptions.
- Use AI tools like **ChatGPT** and **SurferSEO** to optimize content for search and readability.
- Plan and schedule social media content using AI-powered platforms (e.g., **Buffer**, **Later**, **Hootsuite**).
- **Local Listings & Reputation Management**:

- Optimize and manage the clinic’s **Google Business Profile** to improve local search visibility.
- Encourage and manage Google reviews and patient testimonials to build trust and credibility.
- Use AI sentiment analysis tools to monitor online reputation and engagement.
- **Performance Analysis & AI Integration**:

- Analyze traffic, ad performance, and conversion rates using **Google Analytics** and other AI-enhanced reporting tools.
- Leverage AI tools (e.g., **Zapier**, **ChatGPT**, **Pictory**) to automate marketing workflows and improve efficiency.
- Provide monthly performance reports with actionable insights and AI-driven recommendations.

**Essential Qualifications**:
Must be fluent in English written and spoken together with another European language.
- 2+ years of experience in digital marketing, with a focus on paid campaigns, content creation, and patient engagement.
- Demonstrated experience with **AI tools** for marketing (e.g., ChatGPT, SurferSEO, Buffer, Canva, or similar platforms).
- Proven success in running Google Ads campaigns and optimizing for ROI.
- Strong content writing and strategy skills.
- Familiarity with Google Analytics and basic performance reporting.

**Desirable Skills**:

- Experience in the healthcare or private medical services sector in European markets.
- Ability to leverage video tools (e.g., **Pictory** or **InVideo**) to create short promotional videos.
- Proficiency in social media management and automation tools.

**Working Hours**:

- Part-Time: 20-25 hours per week (flexible, hybrid/remote) with possibility of becoming full time in time.

**Job Type**: Part-time

Pay: From AED6,000.00 per month

Expected hours: No more than 25 per week



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