Brand Manager
6 months ago
**Responsibilities**:
- Develop and implement brand strategies to enhance brand identity and market positioning.
- Oversee marketing campaigns, product launches, and promotional activities to ensure brand consistency.
- Conduct market research to identify trends and customer preferences, using insights to drive brand growth.
- Collaborate with cross-functional teams, including marketing, sales, and product development.
- Monitor brand performance and report on key metrics to senior management.
**Requirements**:
- Bachelor’s degree in Marketing, Business, or related field.
- Proven experience in brand management or a similar role.
- Strong understanding of brand development and marketing principles.
- Excellent communication, leadership, and organizational skills.
- Proficiency in marketing tools and analytics platforms.
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