Food Services Trade Marketing

3 weeks ago

Dubai, United Arab Emirates Upfield Full time

**Turning Taste into Triumph: Leading Food Service Sales to Savory Success**

Location: Dubai, United Arab Emirates

**About the position**

We have an excellent opportunity available for an experienced Trade Marketeer to make a difference at Upfield covering MENA Food Service. The Food Service Channel has been outperforming year on year and this growth needs to accelerate further through excellence in the Execution of strategic plans.

The role encompasses implementing the food service strategy to deliver the sales targets set. The responsibility is broad as you will be required to collaborate with multiple markets, customers, and sub-channels within Food Service. This role will report directly to the Trade Marketing Manager of MENA and regular exposure to the senior management team, it is therefore critical you can communicate effectively, be confident and own your business performance.

**So, what does it take to be successful in this role?**
- Drive implementation of MENA food service strategy aligned with sales team objectives.
- Provide essential support to FS sales team, including resources and attendance at demos, meetings, and trade shows.
- Cultivate strong relationships with key stakeholders in MENA markets, leveraging Upfield Distributor Excellence Program insights.
- Develop and execute FS promotional calendar and campaigns to boost product awareness and encourage trial.
- Analyze internal data to measure demand creation effectiveness, manage trade spending, and stay updated on plant-based food market trends.

**What's next**
- Upfield is an employer committed to diversity and inclusion in the workplace and equal opportunities for all. We recruit based only on values, qualifications, performance, skills, behaviours, experience, and knowledge. We ensure job advertisements are free from unintentional bias._
- No personal characteristics should be a barrier to joining Upfield. We prohibit discrimination and harassment based on race, color, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or other personal characteristics._
- #On-Site_

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