B&w PR

7 months ago

Dubai, United Arab Emirates Unilever Full time

ABOUT UNILEVER

With 3.4 billion people in over 190 countries using our products every day, Unilever is a business that makes a real impact on the world. Work on brands that are loved and improve the lives of our consumers and the communities around us. We are driven by our purpose: to make sustainable living commonplace, and it is our belief that doing business the right way drives superior performance. At the heart of what we do is our people - we believe that when our people work with purpose, we will create a better business and a better world.

At Unilever, your career will be a unique journey, grounded in our inclusive, collaborative, and flexible working environment. We don’t believe in the ‘one size fits all’ approach and instead we will equip you with the tools you need to shape your own future.

**THE BEAUTY & WELLBEING DIVISION**:
The Beauty & Wellbeing (B&W) division at Unilever houses iconic and loved Hair & Skin Care brands. This role will focus on PR and influencer marketing of our key brands Sunsilk, Dove, Clear, Glow & Lovely, and Vaseline. It is a critical pillar in brand marketing plans to drive brand equities, engagement, and overall business objectives.

**JOB PURPOSE**

Find your purpose at Unilever. You will lead innovations, big and small, that will make our business win and grow. You will learn from brilliant business leaders and colleagues in a truly global and diverse culture to ultimately become a better you. If you are a PR & Marketing expert, passionate about using the voice of others to amplify brand messages and authentically build credibility and trust with its audience to drive business and communications goals, then this role is just for you.

**WHAT WILL YOUR MAIN RESPONSIBILITIES BE**

This role is dedicated for Hair and Skin Care brands and is hyper focused on execution of:
Brands’ external communications, PR & Influencer Marketing in Executing the integrated communications plans for both brands including events Building relationships with stakeholders in the market. Leveraging knowledge / experience of multicultural beauty/hair and the cultural landscape is a must. Partnering with the local brand marketing and media teams, and global PR & Influencer teams to deploy specific plans and assets in the market. Managing annual PR and Influencer Marketing budgets. Managing PR and Influencer marketing agencies. Leading the PR & Influencer measurement and in-market optimization. Setting KPIs for PR and influencer marketing programs in the market. Maintaining strong media contacts and being the external-facing PR and Influencer marketing expert for hair and skin care brands. Manage local issues & risks.

**WHAT YOU WILL NEED TO SUCCEED**

**Experiences & Qualifications**
- An expert in PR, communications, and influencer marketing (6-8 years of experience either at an agency and/or in-house), with perfect understanding of what does and does not work in PR and Influencer Marketing channels.
- A passionate beauty publicist and influencer marketer who is able to create and pitch compelling stories to deliver maximum earned coverage across earned and paid channels. Must be knowledgeable / expert in multicultural beauty and hair and the cultural landscape.
- A relationship builder with media that has a network of existing media contacts with consumer and trade beauty print and online media, and broadcast outlets
- A self-starter who is obsessed with tangible business results, OKRs and pioneering new models - pushing the boundaries of what it takes to land impactful PR and influencer content (that drives engagement and ultimately sales)
- Ability to see all the priorities across the total brand to deliver the most optimal annual execution across PR and influencer marketing with breakthrough results
- A collaborator who thrives on working together with different teams and marketing specialties to execute programs with excellence and clarity
- Proven track record with executing resonant PR and influencer marketing programs in Arabia (preferably focused on KSA & UAE)
- A strategic executor that leverages the thinking skills to develop strong programs for beauty brand campaigns and has an eye on cultural relevancy and purpose
- A strong business mindset focusing on what is needed to drive impact and business results for the brands
- Ability to work independently and own work/projects
- Be in control of risk & issues management - identify potential risks, mitigation, contribute to live issues management led by corporate comms incl. seeking the correct inputs from brand, R&D

**Skills**

Strategic thinking combined with strong bias for execution Knowledge/experience in Multicultural beauty/hair and the cultural landscape Relationship builder and publicist Brand PR crafting Social Influencer content expert and management On top of cultural, beauty, and lifestyle trends Strong storyteller (verbal and written skills) Strong ability to influence and manage stakeholders Understands the dy

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