Assistant Social Media Manager

2 months ago


Dubai, United Arab Emirates Marriott International, Inc Full time

**Additional Information**
**Job Number**24201981
**Job Category**Sales & Marketing
**Location**W Dubai - The Palm, West Crescent, Dubai, United Arab Emirates, United Arab Emirates
**Schedule**Full Time
**Located Remotely?**N
**Position Type** Non-Management

***

**Social Media**:

- Take full ownership of all Social Media channels following social media guidelines & brand tone of voice as set by W Hotels and DOM.
- Develop yearly Social Media Marketing Strategy supporting overall resort marketing strategy with a multi-leveled approach, leveraging awareness over activities & campaigns, customer relationship management/community building & revenue generation.
- Create and execute an F&B, rooms and spa specific Social Media Marketing strategy and establish yearly measureable goals.
- Maximize hotel presence over all existing Social Media Channels & constantly monitor effectiveness of strategies in place
- Proactively initiate or pilot new activities to ensure constant community engagement & support of ongoing activities
- Monitor online reputation & ensure constant engagement of different operational teams.
- Ensure all stakeholders are engaged and aware of social media activities & efforts and track results via proactive communication, reporting and training
- Make changes and updates to hotel and F&B websites as and when needed.

**F&B**
- Coordinate communication & sourcing of F&B activities with Outlets Manager’s & F&B teams to ensure ongoing renewal & engagement with new content.
- Keep updated on new information relating to promote online F&B outlets & competitors activities
- Support DOM & F&B Outlet teams in optimizing F&B online conversions to achieve Resort’s revenue targets.

**Administration**
- Managing Time &Attendance
- Filing of all invoices/barter agreements and contracts
- Monthly report for Marketing and Social media/Digital

**Team Work**
- Assist DOM in implementation of digital marketing campaigns to ensure delivery within the set deadlines
- Support Tactical marketing campaigns by driving development of the local database with all relevant teams (F&B, Spa, recreation, rooms)
- Ensure social media coverage & activation of F&B or PR related events taking place in the complex and assist with organization
- Support internally any complex team member requiring assistance with digital or online related queries
- Follow all specified policies and procedures in the hotel

**PROFILE REQUIRED**:
SPECIFIC JOB KNOWLEDGE, SKILLS AND ABILITIES
- Good understanding of new developments, best practices & trends in the Social Media Sphere & strong experience in managing social media communities.
- Excellent knowledge of hospitality industry/service-related industry, ideally F&B. Marketing experience is a plus.
- Excellent written and spoken English fluency
- Strong communication & creative copywriting skills
- Ability to easily connect with people and to continually find new ways to engage & source new conversation starters.
- Ability to multi-task & work with several teams
- Passionate about photography and video content
- Bring the W brand, programming and happening to life through killer content creation

W Hotels’ mission is to Ignite Curiosity, Expand Worlds. We are a place to experience life. We’re here to open doors and open minds. We are constantly inspired by new faces and new experiences. A tuned-in, up-for-anything spirit is at our core and has made us renowned for reinventing the norms of luxury around the globe. Whatever/Whenever is our culture and service philosophy that brings our guests’ passions to life. If you are original, innovative, and always looking towards the future of what’s possible, welcome to W Hotels. In joining W Hotels, you join a portfolio of brands with Marriott International. **Be** where you can do your best work, **begin** your purpose, **belong** to an amazing global team, and **become** the best version of you.



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