Brand Manager Travel Retail
2 weeks ago
Welcome to a world of exploration For 190 years, Guerlain has explored, innovated and perfected in Fragrances, Skincare and Makeup. Our teams are inspired by creativity, bold initiative and a culture of “why not?”. We are "Explorers by Nature" who preserve, develop and transmit our unique heritage. We boast a rich diversity of talented and committed people who show that luxury and sustainable development are compatible. We do this “In the Name of Beauty” of our customers, our products and our planet.
**_ Main Responsibilities_**
- **STRATEGY**
He/She collaborates in the definition of the regional marketing & brand strategy while invested in the priorities of GUERLAIN MEIA in collaboration with the Marketing & Communications Manager, including:
- Voice of Travel Retail 360 Marketing Strategy & Brand management
- leader of all TR brand presence and animations liaising directly with HQ & Guerlain MEA Team.
- Adaptation of global product launches to the region
- Implementation of the trade plan updates & new launches
- Negotiation & Management of suppliers to ensure excellence at POS animations
- Identification of opportunities within makeup to develop the category
- **MARKETING and BRAND MANAGEMENT**
- Build a marketing plan adapting international initiatives to the region
- Prepare tailor-made 360° launch/trade plans for key operators
- Review and challenge trade marketing plans with area managers to maximize visibility and impact
- Design strong drive-to-counter & retail-tainment concepts to drive productivity & performance
- Provide launch reports with monthly regional sell-out performances analysis / using power BI to review
- Develop a monthly newletter development & dispatch of key updates to HQ & MEA Team
- Manage the TR Trade calendar, implementation of all while monitoring closely the budget & ROI
- Present 360° launch plans to key accounts/sales force if needed
- Monthly / weekly calls with HQ & MEA team to align on upcoming projects
- **ANIMATIONS and MERCHANDISING**
- Assure excellence in execution with launch plans & animation calendars
- Effectively brief all suppliers and follow-up to ensure perfect executions and cost monitoring
- Be responsible for budget negotiations with local contractors. (Be creative to optimize the budget)
- Manage & update planograms with all new key initiatives as well as all permanent visuals & brand assets.
- Assure Assortment is maintained and implemented as per the door/ brand guidelines
- **FORECASTS and NOVELTIES**
- In charge of forecasting process for GUERLAIN MEIA with full ownership over Saleable, POS, GWPs and samples for all customers in line with budget
- GWPs & Value propositions secured by door
- Category & Product performance inc. new launches analysis and sharing feedback
**Profile**:
Experience of 5+ years in similar marketing roles within the luxury beauty industry, expertise with 3-axix brands, strong knowledge of fragrances, make-up & skincare
Strong trade marketing background with knowledge of VM and Merchandising
Experience in Travel Retail within the ME region
Experience with dealing and negotiating with suppliers, forecasting & P&L budget monitoring
Strong written and verbal communication skills
Positive and passionate personality with an interest in retail excellence & performance
Detail oriented (strong proficiency in Excel and PowerPoint)
Excellent organizational and planning skills
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