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Sr Specialist Campaign Management
5 months ago
Responsibilities:Be the ‘project manager’ and owner of new campaigns and make sure all marketing channels switch on in coordination and all functional teams deliver their parts on time Build and execute 360 degree integrated and CRM campaigns to drive performance objectives (acquisition/ reorder) as well as brand objectives (awareness, engagement & affinity) Make data driven decisions to choose the right channel mix strategy and the right target audience to achieve the campaign objectives.