Manager - Campaign Planning
7 months ago
Overview:
**Responsibilities**:
- Develop and optimize data-driven demand generation campaigns aligned with marketing objectives and target audience segments to achieve sales goals in assigned market segments.
- Implement an experimentation mindset, conducting A/B testing across all channels to drive continuous optimization.
- Collaborate with marketing teams to create persona-based buyer journeys as campaign strategy foundations.
- Integrate competitive and alliance partner campaigns seamlessly into buyer journeys and segment campaign plans.
- Collaborate with cross-functional teams and internal/external stakeholders to define campaign objectives, messaging, tactics, KPIs, metrics, and performance targets, ensuring effective execution according to plan and regular reporting to stakeholders.
- Efficiently allocate resources to meet campaign objectives within established timelines and budgets.
- Develop detailed project plans, timelines, and budgets for each campaign, ensuring timely execution.
Identify optimization opportunities and make recommendations for future campaigns
Qualifications:
- Proven experience in campaign management, planning, strategy development, and execution, with [X] years of experience in similar roles.
- Deep understanding of marketing principles, including segmentation, targeting, positioning, and messaging.
- Demonstrated portfolio managing integrated marketing campaigns across online and offline channels.
- Efficient project management skills, handling multiple campaigns simultaneously and meeting deadlines.
- Strong analytical and problem-solving skills to interpret campaign data, identify trends, and provide actionable insights.
- Effective communication and collaboration skills, working with cross-functional teams and external partners.
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