Organic and Paid Social Media Manager

2 days ago


Dubai, Dubai, United Arab Emirates Konica Minolta, Full time

Who are we?

Nice to meet you, we're Indicia Worldwide. We are a global data and technology led marketing agency who work with some of the world's biggest brands.

As a business, we draw on a rich heritage from the worlds of print, creative production, retail, data, digital, tech and creative, bringing these disciplines together to support global brands with their omnichannel marketing activation needs.

Indicia Worldwide is the product of three successful businesses, brought together by our parent company Konica Minolta in 2017. The vision was, and is, to create new value across the remit of marketing for our clients.

What you'll do:

As we globally expand our digital offering at Indicia Worldwide, we are looking for an Organic and Paid Social Media Manager on an initial 12 month FTC, to plan the launch phase of a new product.

Our client is launching a new brand for a restricted product in the UAE and Jordan markets, with an emphasis on driving awareness and traffic to the site. The majority of the activity will be via organic channels due to restrictions on paid activity, with some limited paid activity.
Key responsibilities include:

  • Creating an organic social media strategy to build engagement with a product being launched in the UAE market and already launched in the Jordanian market.
  • Creation of content calendar for pre-launch and post-launch of the website, advising on post content and appropriate formats/executions.
  • Planning for building engagement on organic accounts to create excitement and buzz around the launch and to grow the follower community.
  • Feeding into influencer strategy and selection based on customer personas.
  • Designing appropriate tracking and reporting to provide feedback on success.
  • Building a paid social strategy across the markets.
  • Managing paid activity with support from the global team.

What you'll bring:

  • Strong social media skills and experience in launching new products. Proven track record in building engaging organic social programs to gain traction and followers.
  • 4+ years of demonstrable experience in building a social following and leveraging both organic and paid social media to drive product interest and sales.
  • Experience of selecting influencers and working with them to create successful campaigns with a clear ROI.
  • Ability to work with stakeholders internationally.
  • Excellent attention to detail and dedication to getting things right.
  • Knowledge or experience in working within the UAE and Jordan, understanding the cultural nuances for successful delivery of work.
  • Experience of working in a restricted product market such as tobacco would be an advantage.
  • Fluency in Jordanian Arabic/knowledge of the Jordanian market is essential.

Role Requirements:
This role will be based in Dubai with some limited travel to client sites.

We are an equal opportunities employer and as such, will make any reasonable adjustments to accommodate the needs of all candidates. If you have any such needs or requirements in the context of your interview, please notify us so that we can make the appropriate arrangements.

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