Paid Social Specialist

4 weeks ago


Dubai, Dubai, United Arab Emirates SALT Full time
Develop and optimize paid social campaigns for real estate on Facebook and Instagram.
• Plan, execute, and optimize paid ad campaigns for real estate projects.
• Create engaging ad copy and collaborate with designers for appealing property listings.
• Conduct research and segmentation to maximize lead generation and conversions.
• Monitor and analyze performance metrics and make data-driven optimizations.
• Manage ad budgets and bids for cost-effectiveness while meeting campaign goals.
• Collaborate with sales teams to align digital advertising efforts with sales strategies.
• Stay updated on industry trends, platform updates, and best practices.

Requirements:
• 2+ years of experience in real estate.
• Proficiency in Facebook Ads Manager, Instagram Ads, and Business Tools.
• Strong understanding of real estate market trends, audience targeting, and lead generation strategies.
• Experience in managing large ad budgets and optimizing for ROI.

Key Skills:
• In-depth understanding of major social media platforms and their advertising tools.
• Ability to develop and execute effective paid social strategies.
• Expertise in audience targeting and segmentation.
• Proficiency in analyzing campaign performance and translating data into insights.
• Skills in conducting A/B tests to optimize ad creative, copy, and targeting strategies.
• Experience in managing budgets effectively and ensuring optimal allocation for maximum ROI.
• Familiarity with social media advertising policies and compliance requirements.

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