Social Media Launch Coordinator

4 days ago


Dubai, Dubai, United Arab Emirates Konica Minolta, Full time

Job Description

We are looking for an Organic and Paid Social Media Manager to plan the launch phase of a new product. The role will be based in Dubai with some limited travel to client sites.

The majority of the activity will be via organic channels due to restrictions on paid activity, with some limited paid activity. Key responsibilities include:

  • Creating an organic social media strategy to build engagement with a product being launched in the UAE market and already launched in the Jordanian market.
  • Creation of content calendar for pre-launch and post-launch of the website, advising on post content and appropriate formats/executions.
  • Planning for building engagement on organic accounts to create excitement and buzz around the launch and to grow the follower community.
  • Feeding into influencer strategy and selection based on customer personas.
  • Designing appropriate tracking and reporting to provide feedback on success.
  • Building a paid social strategy across the markets.
  • Managing paid activity with support from the global team.


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